It comes down to stark differences. Jobs was more of a visionary than Cook. Cook is more about maximizing returns.
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Leaked Apple Memo Warns Employees About Leaking Info to Media
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It comes down to stark differences. Jobs was more of a visionary than Cook. Cook is more about maximizing returns.
It’s always amusing when someone at Apple leaks an internal document about not leaking.
Why is it always "he" ?? C'mon Apple
At least a blogger from macrumors wasn't mentioned.
At least a blogger from macrumors wasn't mentioned.
Loose lips sink ships... While I like a good rumor as much as the next person, I totally respect Apple’s position and wish them success. It’s reprehensible behavior for employees to purposely leak internal information for gain (of one form or another). I like the detective work of real rumors more than the leaks we’ve gotten lately.
RE: "We want the chance to tell our customers why the product is great, and not have that done poorly by someone else," Apple's Greg Joswiak said in the memo
If Tim Cook & the rest of Apple's Strategic Marketing group had done their job, NONE OF IT would matter !
Apple simply sucks at Strategic Product Planning, AND there is more evidence of that to the general public, day by day.
Most in the know (outside of Apple), can figure it out right at product launch ... the so-called Pro Stock Analysts ALL appear to require many, many extra months to do so, however.
It's NOT Rocket Science, Apple keeps over-playing their hand, as well ... e.g., trying to sell 2 GB iPhones for $699+ ! ... seriously ??? ... a well-trained Monkey could do a much better job at Strategic Product Planning, than Apple's top brass has done the past 3+ years !
The A7 in the 5s was Apple's last BIG mobile industry surprise ... exactly what year was that ??? ... the answer to that is ALL you need to know !
Apple is cooked ... most don't yet know it ... as soon as Tim is replaced, the company could see a BIG turnaround, NOT one that's just a propped-up by Share buy-backs & the promise of a BIG dividend payout !!
If Tim Cook & the rest of Apple's Strategic Marketing group had done their job, NONE OF IT would matter !
Apple simply sucks at Strategic Product Planning, AND there is more evidence of that to the general public, day by day.
Most in the know (outside of Apple), can figure it out right at product launch ... the so-called Pro Stock Analysts ALL appear to require many, many extra months to do so, however.
It's NOT Rocket Science, Apple keeps over-playing their hand, as well ... e.g., trying to sell 2 GB iPhones for $699+ ! ... seriously ??? ... a well-trained Monkey could do a much better job at Strategic Product Planning, than Apple's top brass has done the past 3+ years !
The A7 in the 5s was Apple's last BIG mobile industry surprise ... exactly what year was that ??? ... the answer to that is ALL you need to know !
Apple is cooked ... most don't yet know it ... as soon as Tim is replaced, the company could see a BIG turnaround, NOT one that's just a propped-up by Share buy-backs & the promise of a BIG dividend payout !!
Most of our new software is crap, iOS and OS updates included.... shhhh don't tell. 
Give other more time to mimic features? Umm, Apple hasn't had an original feature in a while now.
I've always had the idea that some of the leaks inside Apple came from upper management. Even worse, I think good ol' Think Secrets' source must have almost been Phil Schiller. Can't prove that ofc.
Apple relies way too much on the surprise factor to get favorable first impressions.
I totally agree with Apple. The information pertaining to product roadmap or any other internal initiative does not belong to the leaker. It belongs to the company. It's their intellectual property.
These people are not whistleblowers exposing corruption or wrong doing. They are *******s who are either doing this for attention or to make money. Either way it's wrong.
I don't see this memo as "scare tactics." It's Apple reminding employees of their duty and responsibility. It's a company policy they have every right to enforce.
These people are not whistleblowers exposing corruption or wrong doing. They are *******s who are either doing this for attention or to make money. Either way it's wrong.
I don't see this memo as "scare tactics." It's Apple reminding employees of their duty and responsibility. It's a company policy they have every right to enforce.
I see the FCC has leaked a gold iPhone X
Don't tell Tim!
lol
https://9to5mac.com/2018/04/13/fcc-appears-to-leak-photos-of-gold-iphone-x/
Don't tell Tim!
lol
https://9to5mac.com/2018/04/13/fcc-appears-to-leak-photos-of-gold-iphone-x/
If you want a touchscreen the go and buy one. However there is a reason that Apple have not done it. I wonder why the could be? Hmm let me use some intelligence to think about it. Oh yes that's right..could it be that it soon becomes a pain in the bottom when stretching your hand out to use it constantly.
swingerofbirch
macrumors 68040
If I recall this iOS 12 roadmap leak they speak of is that Apple is going to try to make it a quality product?
Maybe for Apple these days that is newsworthy. For most companies, that they are trying to make a quality product wouldn't be considered news.
As for the iOS 11 leak, those were publicly accessible URLs. So one person leaked the URLs, but why weren't they behind a VPN?
If I got this memo, it would just make me a bit sadder to be working at Apple. It's not in its hey-day at the moment, and it's obviously worried about the wrong things if this is given so much emphasis.
Maybe for Apple these days that is newsworthy. For most companies, that they are trying to make a quality product wouldn't be considered news.
As for the iOS 11 leak, those were publicly accessible URLs. So one person leaked the URLs, but why weren't they behind a VPN?
If I got this memo, it would just make me a bit sadder to be working at Apple. It's not in its hey-day at the moment, and it's obviously worried about the wrong things if this is given so much emphasis.
I hope that leak rumor is true
Apple needs to release a x.0 that isn’t a compete regressive dumpster fire
Well, now we know for certain that iOS 12 will only be small feature upgrades and performance improvements. I'm fine with that as long as someone is working on improving Siri beyond new jokes. Otherwise it's not like iOS is really lacking—except in refinement.
One thing that still pisses me off is how difficult it is to select text sometimes. Why is this such an issue? I'll go to select something and let go and it only selects everything above what I had selected. I'll try again and it will cut what I selected in half. I try again and it will select the word after what I selected. I try again and flys out to select the entire block of text. I try to deselect and it won't. A few tries later it deselects. Finally I get a decent selection but it's missing the end word. I slowly try to expand the selection and it flys out and selects the whole chunk of text again. Eventually I get about 80% of the text selected and that's good enough, I just remember the last few words and type the rest. It's not like it happens every day but when it does happen it's annoying as hell! Not sure why something so simple can be a problem in 2018. If iOS 12 fixed this, a few instabilities issues and had a dark mode, that's all I want.
One thing that still pisses me off is how difficult it is to select text sometimes. Why is this such an issue? I'll go to select something and let go and it only selects everything above what I had selected. I'll try again and it will cut what I selected in half. I try again and it will select the word after what I selected. I try again and flys out to select the entire block of text. I try to deselect and it won't. A few tries later it deselects. Finally I get a decent selection but it's missing the end word. I slowly try to expand the selection and it flys out and selects the whole chunk of text again. Eventually I get about 80% of the text selected and that's good enough, I just remember the last few words and type the rest. It's not like it happens every day but when it does happen it's annoying as hell! Not sure why something so simple can be a problem in 2018. If iOS 12 fixed this, a few instabilities issues and had a dark mode, that's all I want.
Depending the severity of the case and the information leaked, they should be sued. If I had an employee that violated the rights of my company, trust and leaked confidential information that breached their agreement as part of their employment with the company, I can guarantee you I would sue them. They made a conscious decision to violate the company and now they have to face the consequences, both legally and termination.
Any one who leaks company information should be fired. Don’t care if it’s Apple or Google or anyone else.