1BadManVan
macrumors 68040
I really don’t see that happening the way the leaker claims. They would just tank their sales of the 18? Nah
There is a third option, Apple could take just a smidgen less profit.
This is the answer.Do whaaaaa ?!
![]()
Or Apple could raise the price of the phone. Shrinkflation.There is a third option, Apple could take just a smidgen less profit.
And sells hundreds of millions of iPhones. But memory and other chips cost more today than they did yesterday. That’s not the way it’s supposed to work.This is the answer.
It's just like how VCRs in 1980 cost $900, and by 2000 you could get one for $50.
Apple's stuck in that $900 VCR mindset.
I really don’t see that happening the way the leaker claims. They would just tank their sales of the 18? Nah
not quite, same soc but with the 5 core gpu and 6gb of ram. So still an upgrade, just a very minor one, and certainly not a downgrade like these rumours are claiming to happenReminds me of when people swore up and down iPhone 14 wouldn't use the same chip as iPhone 13. People said Kuo was nuts.
![]()
Kuo: Only iPhone 14 Pro Models to Get 'A16' Chip, Standard Models to Retain A15
Only the iPhone 14 Pro models will have the "A16" chip, while the standard iPhone 14 models will retain the A15 Bionic chip from the iPhone 13, according to insightful Apple analyst Ming-Chi Kuo. In a tweet, Kuo said that the 6.1-inch "iPhone 14 Pro" and the 6.7-inch "iPhone 14 Pro Max" will get...www.macrumors.com
Most general consumers won't know about the downgrades because they're not on Macrumors but some (like us) may hold out on upgrading. I'm sure this is a shrewd product segmentation move by Apple to get people to purchase the Air 2 or Pro models.When you say less sales, does that mean more customers will forgo the iPhone 18 and choose the single camera iPhone 18e? Buy Android? Or completely drop out of the iPhone ecosystem?
Smart how they're putting out low-end products like the "MacBook Neo" so that when they put out the "MacBook Ultra" people can't accuse them of being out of touch and only making expensive products for the elite.iPhone Neo (base and e combined)
iPhone air
iPhone pro
iPhone ultra (fold)
Is what it sounds like. Plus with them not updating base iPad.
iPad mini ? (Once fold out will be gone)
iPad neo
iPad air
iPad pro
ipad ultra ?????
Not sure how they’ll do the iPad line. Pro could become ultra, air specs would be pro and base to be Air. And base to be stripped down like 17e. And be called iPad Neo. Once fold is out no need for mini.
MacBook Neo
MacBook air
MacBook pro
MacBook ultra (touch)
They’ll drop the number scheme.
Surely the iPhone roadmap was decided years before the new CEO came in? Someone must have said we need a fold a flip phone and lower quality iPhone 18. They have effectively gone Samsung even bringing out a curved screen phone when Samsung ditched it!who are we pinning this on? tim or ternus?
Exactly this. If you care you are already spending for a Pro or Air. The press will be bad but real people would care much more if Apple raised the price of the base iPhone.They know many people won’t care. The ones that do are buying Pros. The ones that don’t probably value cost over maximum screen brightness.
not quite, same soc but with the 5 core gpu and 6gb of ram. So still an upgrade, just a very minor one, and certainly not a downgrade like these rumours are claiming to happen
Enjoy it while you still can, just like iPhone mini for many.We should have known the 17 was too good to be true. That's really lame.
“profit margin must be maintained at all costs”"too many people are opting for the standard model instead of pro, let's fix that"
Scary version? It was Ternus who was the penny pincher this whole time 🤣🤣Surely the iPhone roadmap was decided years before the new CEO came in? Someone must have said we need a fold a flip phone and lower quality iPhone 18. They have effectively gone Samsung even bringing out a curved screen phone when Samsung ditched it!