Leaker Casts Doubt on Third-Generation AirPods Launching Soon

[ApplesAreSweet&Sour]

But most people aren't buying one product a month or even once a year. Most people – the significant majority of who Apple is selling products to – will buy one iPad every two years at most, and a Mac way less frequently than that. It doesn't matter how or when they space the releases through the year, that just doesn't reflect how ordinary consumers buy electronic products. Yes, it bothers the kind of people who post on Macrumors.com. But we are a tiny proportion of Apple's revenues.

I don't even really know what you mean with the release window moving to October. The low-cost iPad has had March, September and October refreshes over the past few years. The Air has always been in the fall, except for the 2019 model. The Pros are generally in the spring.

If iPad sales did drop it's to do with the product reaching maturity and market saturation, not the timing of the releases.

Great point.

Most on here and various forums are also acting as if they're entitled to have Apple launch a new spec update to their favorite Apple product at regular intervals.

That's just not how it ever happens, except maybe for the iPhone and Apple Watch. But even if they get announced every year around the same time, that doesn't mean that Apple keeps the same lineup and models every year and that they reach stores on the same date every year.

It's quite obvious that we can assume to see certain updated versions of Apple's best selling products get updates soon. But Apple has never been completely consistent with product launches and there is no such thing as "Apple has to do x because y or z".

Apple can do what they want and people will still go crazy for most of their products regardless of how long they have to wait.

Stop checking news every single day and just chill until something actually happens.