The iPhone is ALMOST the sole reason I am on AT&T. The ONLY other reason I would have even debated AT&T was I got tired of not being able to get the phones I wanted whether they were on my carrier or not. For example, there are plenty of great GSM phones I can buy unlocked and activate on AT&T. Verizon and Sprint I usually had to sit back and wait. Otherwise, AT&T wouldn't even be on my radar.