I love all this advice to Apple...
Growing 3 times the industry average
Far and away the market leader in portable music players
Largest on-line retailer of music
Reliable and robust OS
Essentially virus and trojan proof
$9 Billion in the bank...
Yes, Apple is going well

(edit: not quite the point though
Yeah, Steve appreciates your input... Thanks
If I was giving input to Steve, it would start with "how do you currently do X?". We don't know what goes on inside.
And remember I was responding to a post that wanted Apple to be split in 2 so more attention went to computers.
I think you'll find that Steve has a huge hand in what goes on, but he has always used a team of people to produce what Apple does.
Just because he does the keynotes does not mean that Apple can't live without him.
If I was a US citizen who owned AAPL shares, I'd be suing the pants off the next Wall Street wannabe who makes speculative claims about the health of the CEO and how Apple shares will plummet without him.
I actually wonder whether instead of fear of Apple failing whenever he choses to leave Apple, they should be afraid of what would happen if Steve doesn't leave Apple.
Perhaps Apple would do best with 10 years of Steve, 5 without, then repeat. Who knows?
Why not? US citizens sue Apple because of "failings" of the iPhone to live up to their expectations.
I'd like to find a news site that lets me follow the results of suing, rather than every tom, dick & harry who attempt.
Ives would make a great CEO because he thinks and lives the culture of Apple that has made it successful
Possibly, possibly not. For example - I think Steve's high tempered criticism of products has a relatively positive effect. I don't know if Ive works that way.
I often think Apple doesn't know how they're doing what they do - but they are doing it well in many ways. Not knowing how is not necessarily a bad thing - in any complex system the interactions that result in brilliance are often less-than-obvious.
And not knowing can also have holes in them that could be filled.
Anyway back to the original point - I'm not advising Apple to do anything. I'm making a guess based on the things I read (which are also guesses) and writing a little something about what might work better. I do believe Steve plays a large part in where Apple's entire attention turns - and if so then it'd be useful to learn more multitasking as an organisation.