You are right and I understand that decision from a business perspective. Then again their displays were expensive as hell, so I guess they had calculated that into their price. Also, the last ones (Thunderbolt and Cinema) were sort of weirdly targeted: they were priced like pro equipment, but the displays themselves (made by LG) weren't god enough for real professionals, who would prefer a NEC or EIZO). MacBook Air + Thunderbolt Display cost when released was over $2000! But what the Apple displays did and what I can not let go was the fact they fit and created a coherent Apple ecosystem. They looked and worked great from a marketing and user experience standpoint. Now if Apple wants to cut cost and increase their margins by nixing all peripherals (displays, routers) and sending customers to 3rd party solutions, then their whole ecosystem loses some if its lure. If I have to buy a nondescript, black plastic display and a regular, coarse router then I'll start questioning the purchase of a Mac. Why get the more expensive Mac if it doesn't really give me extra benefits and ease of use and I might as well go with Windows 10 laptop/desktop. And when I'm at Windows 10 and out of most Apple services, why stick to the iPhone? Might just go with Android and rely solely on Google services.