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There is no streaming in iCloud, there is no streaming in iCloud, there is no streaming in iCloud...keep repeating it until it "syncs" in. ;)
 
iTunes Store already streams 90 second previews in the iTunes app and on iOS. No upgrade to the backend needed to stream the whole song in the Music app if it matches the song in your library. Nothing a massive server farm couldn't handle :)

While Apple's data centers can probably out-muscle any streaming company's servers... Apple didn't want to build a streaming service.
 
My music was not stolen

I resent the insinuations that all the music in my iTunes not purchased from Apple or even Amazon must be stolen.

I have a couple thousand CDs stored in my home, a testament to my longtime love affair with music. All those albums have been ripped into MP3; then AAC. I also have a few albums of music which were ripped from the PHONOGRAPH RECORDS which are still stored in my closet, records which never made it onto CD. This doesn't even speak of the hundreds of CASSETTES I have thrown out, which replaced the records and 8-TRACK and REEL-TO-REEL copies my my favorite albums, which were eventually replaced with CDs as media changed over the decades.

All told, I have purchased many of my favorite albums several times on different media, and I am tired of it. I finally have all my favorite music stored in a portable, transportable medium. If the record companies change format, again, I am ready for them this time. That is what they are complaining about. they can't change the format any more and make me buy my music all over again. Sorry to disappoint, guys. Time to think of a new way of making money, because I'm not going to pay you again for the same thing I paid you for several times, already.

Any music I purchase going forward will probably be digital, and it will be NEW MUSIC, not stuff that I have already bought. Unfortunately, they're not producing that much new music that I feel the need to buy any more. That's not my fault. Find out what your market wants, then supply it and I will buy it; you will make money. Otherwise, fail.

Really, get a clue, big music business.
 
Look at itune purchased tab right now, download from cloud. Everything icould has not been "it all stored on the cloud", it's been "it's sent to the cloud then sent to all devices". Photos, apps everything sent to each device, not stored on the cloud for all device to use.

That's because presently everything being pushed/shared right now is owned or purchased by you. Clicking the option to have songs or apps I purchased on one device or computer automatically and effortlessly duplicated to other devices is terrifically convenient, but I predict that's not precisely what iTunes Match is going to do for your non-purchased content.

Steve Jobs nor the Apple website talked about streaming either... they didn't even use the word "streaming" at WWDC.

If this was a steaming service... where your songs live in the cloud and are streamed in real-time to your devices.... surely they would mention 3G and other wireless technologies.

But they didn't... because iCloud is definitely not streaming.
No...they didn't because Jobs didn't want to be greeted with stunned silence or indifferent one-hand clapping. Jobs famously stated in the past that people want to "own their music." Using words like "own" and "download" and "keep" would have been very clear and positive had they been used. The fact that they were not is very telling, and the beginning of the subtle backpedalling on that position.

"Streaming" and "subscription" carry negative connotations, especially in the history of Apple, Jobs, and their music model. Jobs has openly mocked subscription services in the past. That Jobs used subtle variations like "upgrading" and the Apple website says "plays" shows me they are trying to ease us into this new paradigm without using any "S" words.

I just went back and watched the keynote... and Steve said any song you purchased on your iPhone could be downloaded to your iPad or any other iDevice at no additional charge. Basically... any song you own in the cloud can be pushed (downloaded) to your other devices. Steve used the word push a few times.

Then we got the "one more thing..."

iTunes Match is what you use to have your other music be a part of iCloud... where you can download those other songs to all your iDevices.

That's the "same benefits as music purchased from iTunes" part of the keynote. But, iTunes Match comes at a cost of $25 a year to make your other song be a part of iCloud.


So basically... your existing iTunes purchases can be pushed (downloaded) to your iDevices for free...

And you can pay $25 a year to have your other music be pushed down to your devices.
Listen, nobody would like this to be true more than me. But it just doesn't make sense. Consider:

  • 17,472 songs (94GB) are in my iTunes library.
  • 4,246 are iTunes Store purchases. (1,964 of them are 128kbps DRM versions Apple will upgrade for me right now for the low low price of $526.14)
  • 1,215 (7.5GB) of them are mash-ups downloaded from various websites and will not iTunes match
  • 12,011 are ripped from CDs most at 128kbps (and a few purchased from Amazon or other places) we'll assume are part of Apple's 18 million songs
Do you genuinely believe that for $24.99 Apple is going to allow me to download and keep 12,011 256kbps AACs of my non-iTunes content ($15,494) over and over as many times as I want, upgrade my older iTunes songs ($526.14) and store my 7.5GB of non-matched content on the iCloud at no additional charge? I'd have to be a subscriber for 641 years for them to break even.

They will let me re-download and copy those 4,246 iTunes songs as many times as I like, stream the iTunes Store copy of the 12,011 ripped CD tracks, and charge me a premium beyond the free 5GB to store my 7.5GB of unmatched content, which I can also freely download as much as I like back and forth to any device. Pretty good bet when I stream a Matched track that there will be a big fat green "BUY" button right next to it.
 
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I am curious...what method do you all propose will remove access to these songs once a user cancels their subscription? How could Apple delete all these upgraded copies that were downloaded over the course of a year?

Why would Apple need to delete my files?

Apple currently assumes I'm innocent. That I value my music and have valid licenses for it the music I have on my system and truly cut the cord that needs to move to the cloud. Like Apple has from Day one of tackling the music industry, which is why they have the following they do.

If this is a streaming system then they have changed to assuming "Guilt" and I will stop patronizing their stores. This is why streaming systems fail, who wants to pay a company for a product if it's clear they don't trust you. If they don't trust you why trust them.
 
I resent the insinuations that all the music in my iTunes not purchased from Apple or even Amazon must be stolen.

I have a couple thousand CDs stored in my home, a testament to my longtime love affair with music. All those albums have been ripped into MP3; then AAC. I also have a few albums of music which were ripped from the PHONOGRAPH RECORDS which are still stored in my closet, records which never made it onto CD. This doesn't even speak of the hundreds of CASSETTES I have thrown out, which replaced the records and 8-TRACK and REEL-TO-REEL copies my my favorite albums, which were eventually replaced with CDs as media changed over the decades.

All told, I have purchased many of my favorite albums several times on different media, and I am tired of it. I finally have all my favorite music stored in a portable, transportable medium. If the record companies change format, again, I am ready for them this time. That is what they are complaining about. they can't change the format any more and make me buy my music all over again. Sorry to disappoint, guys. Time to think of a new way of making money, because I'm not going to pay you again for the same thing I paid you for several times, already.

Any music I purchase going forward will probably be digital, and it will be NEW MUSIC, not stuff that I have already bought. Unfortunately, they're not producing that much new music that I feel the need to buy any more. That's not my fault. Find out what your market wants, then supply it and I will buy it; you will make money. Otherwise, fail.

Really, get a clue, big music business.

what you wrote doesn't have any relevance to the article
 
I have THOUSANDS of CDs. I've only transferred a fraction of them to iTunes. What I wish I could do is insert the original CD, have Apple "match" register the fact that I have the CD in my possession, then give me access to the songs on that CD. Then I wouldn't have to spend MONTHS importing CDs into iTunes.
 
From apple's site

What is itune's in the cloud?
With iCloud, the music you purchase in iTunes appears automatically on all your devices. You can also download your past iTunes purchases. Where you want, when you want.

That is itunes match?
If you want all the benefits of iTunes in the Cloud for music you haven’t purchased from iTunes, iTunes Match is the perfect solution. It lets you store your entire collection, including music you’ve ripped from CDs or purchased somewhere other than iTunes. For just $24.99 a year.2

Here’s how it works: iTunes determines which songs in your collection are available in the iTunes Store. Any music with a match is automatically added to your iCloud library for you to listen to anytime, on any device. Since there are more than 18 million songs in the iTunes Store, most of your music is probably already in iCloud. All you have to upload is what iTunes can’t match. Which is much faster than starting from scratch. And all the music iTunes matches plays back at 256-Kbps iTunes Plus quality — even if your original copy was of lower quality.

You keep getting hung up on the 'plays' part but what else is it going to do once downloaded? It plays! Apple would have, without second thought, said stream if that's what they meant.
 
Do you genuinely believe that for $24.99 Apple is going to allow me to download and keep 12,011 256kbps AACs of my non-iTunes content ($15,494) over and over as many times as I want, upgrade my older iTunes songs ($526.14) and store my 7.5GB of non-matched content on the iCloud at no additional charge?

No. They will let me re-download and copy those 4,246 iTunes songs as many times as I like, stream the iTunes Store copy of the 12,011 ripped CD tracks, and charge me a premium beyond the free 5GB to store my 7.5GB of unmatched content, which I can also freely download as much as I like back and forth to any device. Pretty good bet when I stream a Matched track that there will be a big fat green "BUY" button right next to it.

iTunes in the Cloud
With iCloud, the music you purchase in iTunes appears automatically on all your devices. You can also download your past iTunes purchases. Where you want, when you want.

iTunes Match
If you want all the benefits of iTunes in the Cloud for music you haven’t purchased from iTunes, iTunes Match is the perfect solution. It lets you store your entire collection, including music you’ve ripped from CDs or purchased somewhere other than iTunes. For just $24.99 a year. (Limit 25,000 songs)

Here’s how it works: iTunes determines which songs in your collection are available in the iTunes Store. Any music with a match is automatically added to your iCloud library for you to listen to anytime, on any device. Since there are more than 18 million songs in the iTunes Store, most of your music is probably already in iCloud. All you have to upload is what iTunes can’t match. Which is much faster than starting from scratch. And all the music iTunes matches plays back at 256-Kbps iTunes Plus quality — even if your original copy was of lower quality.​

That's from their website. It looks like you will be able to store up to 25,000 songs on their servers for $25

It says "listen to anytime, on any device"... but it never mentions streaming at all. That would be kind of a biggie, right?

If "all the benefits of iTunes in the Cloud" includes downloading to any device... then that sounds like you can download all of your "other" music to all your devices as well.
 
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Want to stop piracy? It is dead easy! Overnight!

Just sell any CD, DVD or Blu-ray downloaded via P2P from the authors for one dollar.

And since they are not selling any physical thing which needs to be manufactured, stored, distributed and retailed, it is all profit for them.

Because they are selling something that does not exist. Because they can replicate what they sell at virtually zero cost to the infinite.

That easy! That is the fair price. Not the 10-50 dollars they are now asking for!!!

And copyright must be cancelled no less than 20 years after publication, like patents (not never, like now). And do not forget that the audio and video industry have been selling, re-selling and re-reselling the same to the same people for years (remember the VHS - DVD - Blu-ray - iTunes; cassette - CD - iTunes). That is an abuse. Now, time to compensate or else Internet is here for that!
 
That's from their website. It looks like you will be able to store up to 25,000 songs on their servers.

You're right... it does say "listen to anytime, on any device"... but it never mentions streaming.

Kind of a big thing to leave out.. no?

Well you don't store music there. There's only one copy of every song on the server. Match music will act as and give you access to the itunes copy of that song.
 
Well you don't store music there. There's only one copy of every song on the server. Match music will act as and give you access to the itunes copy of that song.

Yes... but you can upload music that iTunes doesn't have...

Here's the footnote from the Apple site:

*Limit 25,000 songs. iTunes purchases do not count against limit.

It sounds like you can have up to 25,000 additional songs in your account... not counting your purchases.
 
Yes... but you can upload music that iTunes doesn't have...

Here's the footnote from the Apple site:

*Limit 25,000 songs. iTunes purchases do not count against limit.

It sounds like you can have up to 25,000 additional songs in your account... not counting your purchases.

If you want all the benefits of iTunes in the Cloud for music you haven’t purchased from iTunes, iTunes Match is the perfect solution. It lets you store your entire collection, including music you’ve ripped from CDs or purchased somewhere other than iTunes. For just $24.99 a year.2

2.Requires iOS 5 on iPhone 3GS, iPhone 4, iPod touch (3rd and 4th generation), iPad, or iPad 2, or a Mac computer with OS X Lion or a PC with Windows Vista or Windows 7 (Outlook 2007 or 2010 recommended). Limit 25,000 songs. iTunes purchases do not count against limit.

That's not upload limit, that's the limit of matched music. You uploaded music counts against your 5GB of storage.
 
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TMar said:
Michael Scrip said:
That's from their website. It looks like you will be able to store up to 25,000 songs on their servers.

You're right... it does say "listen to anytime, on any device"... but it never mentions streaming.

Kind of a big thing to leave out.. no?

Well you don't store music there. There's only one copy of every song on the server. Match music will act as and give you access to the itunes copy of that song.

And Apple may never call it "streaming"...it will be some magical background downloading process that seamlessly plays your matched tracks on your iDevice with no buffering or hiccups. I'm sure it will be slick. But I am certain you will not see that m4p file on your computer until you purchase it for $1.29.

A year later Jobs will come on stage and say "iTunes Match has been a great success. Our customers love having access to high quality 256kbps versions of their favorite ripped CDs playing from the iTunes store seamlessly on all their devices. But we said to ourselves "Why limit this to just the content you already have in iTunes? Why not open up the whole 18 million song iTunes store library? So starting in September, iTunes Max will be available for $24.99 per month. Play any song, anywhere, on any device, any time. Just don't call it a subscription."
 
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And Apple may never call it "streaming"...it will be some magical background downloading process that seamlessly plays your matched tracks on your iDevice with no buffering or hiccups. I'm sure it will be slick. But I am certain you will not see that m4p file on your computer until you purchase it for $1.29.

A year later Jobs will come on stage and say "iTunes Match has been a great success. Our customers love having access to high quality 256kbps versions of their favorite ripped CDs playing from the iTunes store seamlessly on all their devices. But we said to ourselves "Why limit this to just the content you already have in iTunes? Why not open up the whole 18 million song iTunes store library? So starting in September, iTunes Max will be available for $24.99 per month. Play any song, anywhere, on any device, any time. Just don't call it a subscription."

I'm sure one of us will nerco this when it comes out and we know more, until then we can both see it differently.
 
I have THOUSANDS of CDs. I've only transferred a fraction of them to iTunes. What I wish I could do is insert the original CD, have Apple "match" register the fact that I have the CD in my possession, then give me access to the songs on that CD. Then I wouldn't have to spend MONTHS importing CDs into iTunes.

That would be awesome, I hope Apple have thought of that. You could argue that it would allow you to just borrow a friends CD and get duplicate access to the music but it's not really different from ripping the CD, as you have always been able to do, and then have the matching done.
 
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I don't really get it, so it's better making no money and people simply keep using their pirated music or it is a way of getting at least some money of the ones who didn't intend to buy the music in the first place.
 
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And I'll bet people discover music they later pay for as a result.
 
iTunes won't make any files legal; if you don't have an original copy or legitimate download, you don't have a legal file.

Thru itunes you will have a better version of an illegally obtained file, simply.

This has 0 effect on sales!

Music/movie industry needs to het their act together and make things GLOBAL, easy, and not too expensive.

Wrong. It will make the music legal. You can have 10,000 ripped songs downloaded from the internet and with a one time payment of $25 it all becomes legal. Now you have the same rights as someone who paid $10,000 for all those songs on itunes.
 
Wrong. It will make the music legal. You can have 10,000 ripped songs downloaded from the internet and with a one time payment of $25 it all becomes legal. Now you have the same rights as someone who paid $10,000 for all those songs on itunes.

The songs do not become legal. What happens is that any evidence of illegality is destroyed. But in many cases there is no evidence of illegality anyway; if I put a CD into my Mac and rip it into iTunes, nobody can possibly know if the CD is one that I bought, or one that I borrowed from a friend, or one that I stole from a shop.

But let's say that the music in my library falls into various categories: Purchased from iTunes, ripped from my own CDs/LPs, bought elsewhere (Amazon etc. ), legal free downloads, and others (that would include illegal downloads). Apple would detect the first category. Apple could allow me to mark which category something belongs to. Then they could allow upgrades which _do_ change the legal status, for a small payment that goes to a label. Upgrade one would upgrade everything that I say is legal, for < 10 cents per song; my legallly owned stuff would then be treated as if it was purchased from iTunes. Upgrade two would upgrade anything, for say half the price of an original purchase. Wherever it comes from, it is now legally owned. So anyone with illegal downloads could turn them legal, at a cost.

This record company guy said they have albums with 10,000 legal and 80,000 illegal copies. If half of those 80,000 illegal copies used iTunes to legalize them, at half the usual price, the record company would triple its income.
 
You keep getting hung up on the 'plays' part but what else is it going to do once downloaded? It plays! Apple would have, without second thought, said stream if that's what they meant.

Why can't you accept what is written as plainly as plain can be. 'Play back' is a synonym for 'streaming'. It is not a synonym for 'download'. I can't believe how many people are hoping against hope that this is a download service. This is a streaming service as a few people have rightly pointed out.
 
And Apple may never call it "streaming"...it will be some magical background downloading process that seamlessly plays your matched tracks on your iDevice with no buffering or hiccups. I'm sure it will be slick. But I am certain you will not see that m4p file on your computer until you purchase it for $1.29.

The main benefit of iCloud is to have your purchased music downloaded to every device. That's what iCloud also does for documents, apps, books, etc.

They said iTunes Match will have the "same benefits as music purchased from iTunes"... so downloading would be one of those benefits.

If you can't download your matched songs to your devices... then what are the other benefits of iTunes Match? Downloading is the most important one!

To me... the "same benefits" means just that... the same. Anything you can do with purchased songs... you can do with your matched songs too. But it will cost you $25 for those matched songs.

Plus... you can upload your own songs. Again... if you can't download them to your devices... what's the point of uploading them?

And if it is some sort of magical streaming method... why even mention DRM-free? You can't save streaming files anyway...

Even if you could "rip" the streams.... these are songs you already have on your computer in the first place. There's not much to gain there.

iTunesMatch_500x375.jpg
 
[iTunes Match is] brilliant. I will definitely use the free version since I'll be able to access all of the stuff I've bought from iTunes and not have to permanently store it all on my computer.
I desperately didn't want to be a pedant, but I couldn't help myself.

There is no free version of iTunes Match. iTunes in the Cloud is the free service allowing you to get access to all your iTunes Store music. iTunes Match is the paid-for service that allows you to "backup" your music into the Cloud.

Sorry...
 
Why can't you accept what is written as plainly as plain can be. 'Play back' is a synonym for 'streaming'. It is not a synonym for 'download'. I can't believe how many people are hoping against hope that this is a download service. This is a streaming service as a few people have rightly pointed out.

Since when is play back a synonym for streaming? Once you download an audio/video file what do you normally do with it? I do accept what is plainly written...


What is itune's in the cloud?
With iCloud, the music you purchase in iTunes appears automatically on all your devices. You can also download your past iTunes purchases. Where you want, when you want.

That is itunes match?
If you want all the benefits of iTunes in the Cloud for music you haven’t purchased from iTunes, iTunes Match is the perfect solution. It lets you store your entire collection, including music you’ve ripped from CDs or purchased somewhere other than iTunes. For just $24.99 a year.2

Here’s how it works: iTunes determines which songs in your collection are available in the iTunes Store. Any music with a match is automatically added to your iCloud library for you to listen to anytime, on any device. Since there are more than 18 million songs in the iTunes Store, most of your music is probably already in iCloud. All you have to upload is what iTunes can’t match. Which is much faster than starting from scratch. And all the music iTunes matches plays back at 256-Kbps iTunes Plus quality — even if your original copy was of lower quality.
 
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