Just visited the Trafford Ctr store in Manchester UK. Saturday. I was the only person looking at watches. Very little interest by anybody else in the busy store. When I left the try-one table (no appointment necessary) it was several minutes before anybody else stopped by to ask questions or look at the product. The self-play area had 1 or 2 users (about 20%) utilised. I remember when the iPhone came out (not version 1) and people were almost fighting just to look at the device.