Live Apple Event Coverage: 'It's Show Time' [Keynote Ended]

Discussion in 'MacRumors.com News Discussion' started by MacRumors, Mar 25, 2019.

  1. MacRumors macrumors bot

    MacRumors

    Joined:
    Apr 12, 2001
    #1
    [​IMG]


    Apple's "It's show time" event at the Steve Jobs Theater on the company's Apple Park campus begins at 10:00 a.m. Pacific Time (1 p.m. Eastern Time), and following several hardware announcements last week, we're expecting Apple to focus on services today.

    [​IMG]
    Photo via Carolina Milanesi

    The two key services we're expecting to see unveiled today are a news and magazine subscription service and a new streaming television service that will ultimately include not only Apple's own original content but also allow users to easily subscribe to other services such as Starz, Showtime, and perhaps HBO.

    Apple may also be planning to unveil several new Apple Pay features, including a rumored Apple-branded credit card issued in partnership with Goldman Sachs. Last-minute rumors have also suggested we could see something about a gaming-related subscription service.

    Following the event, we should see the release of iOS 12.2, perhaps adding support for Apple's magazine and news service, as well as bringing Apple News to Canada, new Animoji characters, HomeKit TV support for third-party TVs, and more. Additional updates in the form of macOS 10.14.4, watchOS 5.2, and tvOS 12.2 are likely also coming today.

    Apple is providing a live video stream on its website and via the Apple Events app on Apple TV.

    In addition to Apple's video stream, we will be updating this article with live blog coverage--no need to refresh--and issuing Twitter updates through our @MacRumorsLive account as the keynote unfolds.

    Highlights from the event and separate news stories regarding today's announcements will go out through our @MacRumors account.

    Sign up for our newsletter to keep up with Apple news and rumors.


    Keynote recap is ahead...


    Click here to read rest of article...

    Article Link: Live Apple Event Coverage: 'It's Show Time' [Keynote Ended]
     
  2. MacFather macrumors 6502a

    MacFather

    Joined:
    Mar 16, 2012
    #2
    The least anticipated Apple Event since Gil Amelio era.
     
  3. liketom macrumors 601

    liketom

    Joined:
    Apr 8, 2004
    Location:
    Lincoln,UK
    #3
    I am curious, but if anything like Amazon Channels then no thanks.

    New Apple TV unit is a given, if Apple are serious about TV/Movies then why not a Apple TV App on Android ?
     
  4. Elastic Love macrumors regular

    Joined:
    Sep 2, 2010
    #4
    Yet ur the first one to reply.
     
  5. lifeisepic macrumors 6502

    lifeisepic

    Joined:
    Mar 23, 2013
    Location:
    UK
    #5
    I have a feeling everything announced today will only be relevant to US.
     
  6. keysofanxiety macrumors G3

    keysofanxiety

    Joined:
    Nov 23, 2011
    #6
    I love these events as it gives me a semi-valid excuse to play the keynote drinking game. That's good enough for me.

    One of these days we'll have to get a rulebook written up, though they're pretty self-evident when you're 20 minutes deep in a demo of AR-moji and how it can turn your household fruit into screaming anime-heads.

    There are normally a few others here who do it too. Don't let me down and report in with your bevs of choice, squad! :D
     
  7. CatalinApple macrumors regular

    CatalinApple

    Joined:
    Oct 28, 2016
    #7
    I agree with you! For us here in Europe it's going to be a boring day :(
     
  8. acgmph macrumors member

    acgmph

    Joined:
    Sep 17, 2015
    Location:
    Around the world
    #8
    Speak for yourself. I'm actually more excited about this than the last event they held in October.
     
  9. MoreRumors? macrumors 6502a

    Joined:
    Feb 28, 2018
    #10
    Ok, let's get this show on the road and see what Apple is coming out with these new services.
     
  10. Zachari macrumors regular

    Zachari

    Joined:
    Feb 8, 2012
    Location:
    Washington, DC
  11. Steve.P.JobsFan macrumors 6502a

    Steve.P.JobsFan

    Joined:
    Jan 27, 2010
    Location:
    Cincinnati
    #12
    According to The Verge, credit card blogger The Points Guy is in attendance.

    Huh. Maybe we’re going to see that Goldman Sachs-backed credit card to buy all our subscriptions and TV shows with! :p
     
  12. ipedro, Mar 25, 2019
    Last edited: Mar 25, 2019

    ipedro macrumors 601

    ipedro

    Joined:
    Nov 30, 2004
    Location:
    Toronto, ON
    #13
    Whatever happens, this is going to be a pivotal event in Apple’s history for better or for worse. If I had to bet, having seen the top tier talent they’re working with and the insane amount of capital Apple has to invest, we might be about to witness the birth of what may end up becoming a media giant on par with The Walt Disney Company and Comcast.

    DBA6082E-97D3-4258-A373-3F1190DD164B.jpeg
     
  13. Frign macrumors regular

    Joined:
    Aug 19, 2011
    #14
    For the first time in 15 years, I won't watch the livestream of an Apple event. Let's see what it brings, but I'm in no way inclined to sit through 2 hours of corporate wanking by the beancounter Tim and Phil 'the shill' Schiller.
     
  14. jazz1 macrumors 68000

    jazz1

    Joined:
    Aug 19, 2002
    Location:
    Mid-West USA
    #15
    I'm re-heating a burrito that will probably be more tasty ;)
     
  15. Intellectua1 macrumors regular

    Intellectua1

    Joined:
    Jun 3, 2016
    Location:
    Seattle, Washington
    #16
    I have a feeling this as well as the news app may be available on all platforms. There's no way Apple can compete with competing services by relying on Apple users only.
     
  16. yaxomoxay macrumors 68030

    yaxomoxay

    Joined:
    Mar 3, 2010
    Location:
    Texas
    #17
    Same here.
    It's likely that I am not the target audience.
     
  17. iReality85 macrumors 6502a

    Joined:
    Apr 29, 2008
    #18
    Whatever we see today, I'm hoping Apple TV goes from "hobby" status to full fledged, front-and-center services.

    It's always been one of Apple's best products. They just need to treat it so.
     
  18. Suttree macrumors regular

    Suttree

    Joined:
    Jul 21, 2018
  19. ipedro macrumors 601

    ipedro

    Joined:
    Nov 30, 2004
    Location:
    Toronto, ON
    #20
    Word has already come out that Apple plans to work with Tv manufacturers to include Apple TV in their built in apps. Maybe Apple reserves the portable devices like phones and tablets for Apple hardware users as the incentive to switch but I think that, like Apple Music, Apple TV will be multi platform.
     
  20. Rogifan, Mar 25, 2019
    Last edited: Mar 25, 2019

    Rogifan macrumors Core

    Rogifan

    Joined:
    Nov 14, 2011
    #21
  21. puckhead193 macrumors G3

    puckhead193

    Joined:
    May 25, 2004
    Location:
    NY
  22. ipedro macrumors 601

    ipedro

    Joined:
    Nov 30, 2004
    Location:
    Toronto, ON
    #23
    Apple Pay is also a service with huge potential to generate boatloads of cash. This event will be all about services so I’m fully expecting that they will be talking about more than just the new services (tv and news) but expansions to the existing ones. I have a hunch that Apple Pay Cash in Canada and the UK is one of them.
     
  23. Royksöpp macrumors 6502a

    Royksöpp

    Joined:
    Nov 4, 2013
    #24
    Hey free food is free food. If I was there I'd stuff my face.
     
  24. Attirex macrumors 6502

    Joined:
    Apr 8, 2015
    #25
    The sheer amount of hate produced by these forums as a result of this particular Apple event will be legendary. Can't wait. :)
     

Share This Page