I'm big into my TV and despite owning a MacBook Pro, iPhone 6 and latest iPad... On top of my wife and son having an iPad Air 2 each... I've never owned or wanted to own an Apple TV, none of what I'm seeing makes me want to either.
Apart from search showing availability across apps (useful) and some nifty voice control, I see nothing to make me want this over the £19 Amazon Fire Stick upstairs or £49 Amazon Fire TV we have downstairs. All of which give me access 1080p content, Spotify, XBMC app, Netflix and Amazon Prime Video.
Just feel Apple are far to late to the party and to expensive