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Watching this is like being in a boring class room. I hope by the 30 minute mark they actually start talking about new hardware, iWatch, iPhone, iPad etc.
 
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This is a PR campaign, not a keynote. I would rather listen to them talk about watch BANDS than this stuff.
 
No doubt this is good stuff in the long run, but man, I came here for the new products.

which is why they format their keynotes this way. they know why you came to watch and they know you'll stay until then, so they use that fact to talk about important but less glamorous things first
 
Event title "Let us Loop You In"

This is just a PR/update event to polish the shine on the Apple???
 
Worst keynote ever so far!!! Me even taking my time during the live event to post here (which I never did before) shows how bad this is!
 
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