Live Coverage of Apple's 'See You on the 7th' iPhone 7 Event

[Johnny907]

Every year its always "the best OS ever" and "the best iPhone we've ever built". Gets kind of old and over used.

To steal an old Bloom County joke, "New and Improved! New and Improved!!" Whatever happened to "Old and Inferior?"

 

[Peace]

Jony needs to get out and look at a tree every once in a while.

 

[512ke]

anodized layer superior high shine bath polished what?

 

[redheeler]

The new color option looks very sleek.

 

[Flow39]

Holy cow that looks amazing!

 

[Saturnine]

It does look good tbf.

 

[macduke]

I hope that jet black doesn't scratch easily. Hmmm…

 

[840quadra]

I always like these videos. Even though it is just all marketing and self promotion.

 

[Lobwedgephil]

Pre Order now will be interesting.

 

[Kona45]

A beautiful phone that 90% will put into a case anyway.....

 

[cardfan]

Will look the same in a case so who cares...

 

[trekkie604]

Scratch magnet.

 

[jonnysods]

flip that looks tasty. Their videos are so well done.

 

[rGiskard]

That video was awfully stuffy and snooty.

 

[PN4]

They love to tease by deliberately not showing jack or no jack!

Pretty sure I could see a jack at the start of that video.

 

[6836838]

Yep, no jack. No iPhone 7 for me then.

 

[SMIDG3T]

OH. MY. GOD. That black looks stunning.

 

[Anuba]

Oh no. It's Jony iVogon poetry time.

 

[Breenston]

Lol. You know the iPhone 7 is plop when Jony Ive spends most of the advert talking about how they polish it.

Cue Tim: "We're so excited about the iPhone 7...."

 

[BootsWalking]

Phil Shill on the stage.

 

[Bobby Corwen]

Epic. Shiny.

 

[tonyr6]

Finger print and scratch magnet.

 

[rjohnstone]

And everyone will hide it in an ugly case to keep from scratching it.

 

[UKPoliticsGuy]

Schiller's lost weight!

 

[MathersMahmood]

Jazzed my pants at particle bath.

LMAO you made my day xD