Live Coverage of Apple's 'See You on the 7th' iPhone 7 Event

[keysofanxiety]

Man, Jony's way of exaggerating every single simple thing is hilarious. If you're still with me on the drinking game, I'm having to glug by the gallon.

 

[Leonard1818]

All of that and then you stick in your pocket with your keys!

one time... ONE TIME!! On accident... and boom. scratches all over.

 

[JesperA]

Will look the same in a case so who cares...

I care, i never use any bumper or case

 

[512ke]

The contrast between shiny black sexy phone and Phil. Just saying.

 

[DevNull0]

They just "invented" anodized aluminum

 

[Cod3rror]

Ive BS-ing like he just discovered new life form in another galaxy.

 

[SMIDG3T]

Yep, no jack. No iPhone 7 for me then.

Byyyyyeeeeeeeeeeee.

 

[samcraig]

scriptwriters should be fired. they've lifted more lines from previous speeches than Melania Trump did at the RNC (rimshot)

 

[enriquesh96]

jET BLACKK

 

[nikhsub1]

When are they gonna put phil on a diet?

 

[Enygmatic]

I always like these videos. Even though it is just all marketing and self promotion.

What product videos aren't?

 

[jdillings]

Phil says,"I'm excited, I hope you are"....more dead silence

 

[6836838]

There is nothing to make me want to upgrade from 6S. Just nothing.

 

[shyam09]

Schiller's lost weight!

The Apple Watch works!

 

[kungxpao]

OMFG..... that gloss black.

Makes me wanna throw this Rose Gold across the room.

 

[rGiskard]

Oh no. It's Jony iVogon poetry time.

Holy crap you just won the internet today!

 

[Oblivious.Robot]

This is what I originally thought of 6 to be like.
Beautiful, even with those kinda ugly bumpy eyes of wall-e.

 

[0958400]

I like Phil, at least he's authentic in his excitement.

 

[thadoggfather]

iPhone font looks galaxy like / bootleg :3

 

[5105973]

Evolved design. Good sell of the old design made shiny and black

 

[cpnotebook80]

all that work into making the phone..and screen cracks on first fall.

 

[Tech198]

Every year its always "the best OS ever" and "the best iPhone we've ever built". Gets kind of old and over used.

Ya, but Apple has to say that since they believe as a company, it always IS "The best iPhone ever.".. kind of like saying "This version of Windows is the most secure." until it's not.

 

[predation]

slippery phone.

 

[iThingsGurl]

All said and done, people here have to agree, the new iPhone is beautiful

 

[invisiblecube]

iPhone 7: Now with extra shiny! You suck Apple.

 

[DevNull0]

My iPhone 4 came in jet black with a very shiny finish.