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Bender! I envy the zoom but I don't know if it's enough to make me want to ever carry a Plus around again.
 
Even with just 2x optical zoom, photos will look infinitely better zoomed in. For people looking for a reason to upgrade, this right there is enough for me. The rest is just icing on the cake.
 
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It never does. It goes up in the days and weeks beforehand in anticipation of the event, and usually drops during it. Every single keynote for the past 16 years. And still someone brings it up every time.
Buy on rumors, sell on news.

Actually, the stock did go up during the keynote of the first iPhone. Jobs even made a remark about it on-stage.
 
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