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Wow, expected to go over 2 hours....hopefully a New Modular Mac Pro sneak peak.
 
I just hope iOS is not left for the very end, I have a meeting in two hours! :(
 
What would you put instead of the grid of icons? We already have a whole home page on the left which dedicated to widgets and such. Merge the two? That could get confusing when trying to launch apps and they're all mixed in. However, it would be nice to be able to incorporate some type of live content into app icons themselves.

That isn't my job to figure out what to put instead. Tons of people have shown concepts with forward thinking and how to do it. If Apple is so cutting edge and inventive then they should be able to come up with something other than boring icons after 10 years. They are the ones getting paid to keep people buying their product, not me. At least windows phone looked nice and incorporate hubs to tap one place and access data from different apps. Most people liked that but all of the missing apps is why it didn't succeed.
 
I really want a new and fresh design. I'm so bored with this one already, we desperately need a new design this year.
I think I read something or heard on a podcast that they're working on a freshened design. It won't be as significant as iOS 6 -> iOS 7, but it will be more than, say, iOS 7 -> iOS 10. Not sure if it was supposed to be this year or not. Guess we'll know really soon!
 
2 hours def means a lot of filler, like game demos or an on-stage band at the end.
 
John Siracusa tweeted this...we know Federico Vicitti is a BIG iPad user. I get the feeling iOS for iPad will get Love today.

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2 hours def means a lot of filler, like game demos or an on-stage band at the end.
No need to be so pessimistic :D The 90 minute events also hade those fillers so hopefully the extra 30+ minutes actually contains real content
 
That isn't my job to figure out what to put instead. Tons of people have shown concepts with forward thinking and how to do it. If Apple is so cutting edge and inventive then they should be able to come up with something other than boring icons after 10 years. They are the ones getting paid to keep people buying their product, not me. At least windows phone looked nice and incorporate hubs to tap one place and access data from different apps. Most people liked that but all of the missing apps is why it didn't succeed.
But if people liked it enough, then they would have bought more, and more developers would have made apps for it. It failed for a number of reasons, and you're right that the UI was one of the lower reasons. But the UI was still a bit unbalanced. As for it being your job, I didn't ask you to design a whole interface. That's what designers such as myself do for a living. I just wanted you to provide some example, whether it be something you've dreamed up in your head or something you've seen somewhere else before, because I was genuinely curious. The icon-driven interface has been here since Xerox PARC in the 70s and we've yet to come up with something more intuitive, simple, and elegant. I'm fed up with newcomers to these forums incessantly complaining and yet offering no constructive criticism or possible solutions.
 
How do you play? If I get to choose 3 I'd go for "New MacBooks", "Sales update" & "Overly dramatic product video"
It's like Bingo. Just cross off the ones that you notice during the keynote. 5 in a row to get Apple Bingo!
 
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