So true. I’m visiting Cape Town at the moment and I was looking for local craft beer places in the downtown area. I actually know Cape Town well because I visit every year so I was looking for any new stuff that might have opened since I was last here. Google Maps is my default maps app and that showed me various places that I already knew; sadly nothing new. I then thought I’d try the same search on Apple Maps just out of interest and the results were truly shocking. It showed a whole load of places that had closed down years ago as if they were still there. One place it showed right across the street about 20 metres from where I’m staying closed down in 2013 but is still shown on Apple Maps as if it’s still there. That was by no means the only anomaly although it was the biggest! I know that South Africa isn’t the biggest and most visited country in the world by any means but even so it’s frankly embarrassing for a company the size of Apple to have ground truth in Apple Maps that is that bad.
If the rumours are true about Apple partnering with Google to use a custom-built-for-Apple version of Gemini as part of the new enhanced Siri then I really hope that agreement might expand to include Apple giving up on trying to create its own Apple Maps ground truth and just licensing Google’s data instead because really Apple, you are so bad at this (perhaps outside of certain core countries in the world) that you would be doing yourself a favour if you just gave up and licensed in a credible dataset.