I often admire the 60s and 70s swiss graphic design works, Muller-Brockmann, Hoffmann, etc,,, It was simple and efficient. Less is more, I think that will always be true, and I think with the computer making it so easy to place type anywhere and add a photoshop filter to something its easy to get carried away without even thinking if you cannot see past the computer. Furthermore, I think it can be the same with clients. You may do something really simple that could be highly effective, but they dont always see that for what its worth, they expect something different and can be easily impressed by a gross looking bevel lol.
When i did one of my early logo's I started directly on the computer too. It ended up turning out semi-decent, but the end result was rather literal and could have been done better now that I look back on it. The next logo I started by doodling on tests during kinese in high school

and all over my sketchbook I drew out concepts and different variations and scribbles, notes etc. Than I went to the computer and refined the concepts I had developed and as a result I it worked very well now that i had explored an array of solutions and I was even more pleased with the outcome than previous works. Designers should never abandon the good ole pen and paper.
Anyways was just ranting with whatever this topic came to mind lol.
Peyote, i also want to comment on your website. Very simple, and I don't know if this is your goal but I have talked about the following idea with others. The pdfs are really great on your site and I have always believed that educating the client on some basic things can really help justify your choices down the road when working with them, then they can understand things from a design perspective. Too many clients try to control what the outcome looks like when they don't understand sometimes. After seeing some of the work from your company Peyote, I am definately looking forward to your concept.