When I first saw this in the grocery store, I laughed. It was one of the few times the sight of a product actually made me laugh out loud. Okay, as a bit of PR fluff, "magnetic" isn't too over-the-top, but...pheromone infused?? Attraction enhancing?? I had originally planned to post this topic to ask the question, do advertising people really think that we're this stupid? Or is somebody pushing the envelope in terms of tongue-in-cheek labeling? I got my answer. It's a few steps, but click all the way through to the Flash site. It's hilariously cheesy.