Depends on what you use, actually. The sprays are gross, but I use Axe body wash and deodorant, and the woman of my dreams (who also happens to be my boss) leaned over me the other day and was like "what kind of soap do you use?" She said she really liked it, and when she walked away I cried quietly to myself.
I cry quietly to myself every time I walk past the thick fumes of teenagers who have doused themselves in the sprays in place of a shower. If they used the stuff more like you do I'm sure it wouldn't be so bad but that's the association I have with it, I'm afraid.
And Old Spice is reserved for old men with bourbon habits. </huge generalizations>