Of course.
With that said, while I wouldn't say things have gotten pretty bad (and I'm basing this more on other people's experiences than my own), it does seem like there are quality control issues to address. Yes, people are picky (myself included), but as far as I'm concerned that's exactly the way it should be.
I don't know how many times over the past few weeks I've read people say they don't know if they want to return their phone because they're afraid the next one might have an issue that's worse than the one they're currently dealing with. I don't know if it's rational to think an exchange would be such a gamble. But to me, that's a sign that there's a problem on Apple's end, too.