Low Iphone 6 + inventory is a marketing ploy by Apple.

Discussion in 'iPhone' started by Rockies, Sep 18, 2014.

  1. Rockies macrumors 6502

    Oct 4, 2011
    Apple knows darn well that the Iphone 6 is in high demand, particularly because a percentage of Android users will be coming back to IOS8. In return the News will make a big deal about it saying that the Iphone + is so great it sold out. But what the news will not tell you is that Apple has under produced this phone and has ticked off a lot of people. I called up 5 carrier stores and they said that they will have no Iphone 6+ phones for launch tomorrow.
  2. iPhone7ate9 macrumors 6502a

    Jun 22, 2014
  3. ZBoater macrumors G3


    Jul 2, 2007
    Sunny Florida

    Apple will make as many phones as possible. And sell every single one of them.

    It's called "business".
  4. NewbieCanada macrumors 68030

    Oct 9, 2007
    If Apple had released another 4" phone it still would have sold out.


    And part of business is not building manufacturing capacity you won't need in a month or two. Being able to sell every iPhone people want to buy on launch day would mean assembly lines and factory workers left idle next month.
  5. tgi macrumors 65816


    Aug 29, 2012
    Doubt it. Don't you think they would rather have produced enough supply for the demand? They'll be able to boast "We sold X million iPhones in one day" or "we generated X amount of revenue on launch". There's going to be hype whether Apple produced 1 phone or 10 million.
  6. TommyA6 macrumors 65816

    May 15, 2013
  7. sunking101 macrumors 604


    Sep 19, 2013
    I agree with the OP. Apple knows the demand for iPhones at launch. They know the queues outside Apple stores and they know the sales figures. Plus this year they know that if they're to tempt Android owners over then it will be for the 5.5" version. Not having stock in place for both iPhones is a marketing strategy. They could have stocks ready but they choose not to.
  8. Rockies thread starter macrumors 6502

    Oct 4, 2011
    Its called "Marketing 101". Imagine if Apple had 50 million phones in inventory at launch. It is unlikely they would sell out on launch day. But because Apple choses to launch with such low inventory levels, they will be sold out on launch day. Every news agency tomorrow will say Apple Iphone is hot and sold out. Apple hires PR people specifically for this purpose. If Apple had excessive inventory levels and did not sell out on launch, then they would get less publicity by the news.
  9. Rockies thread starter macrumors 6502

    Oct 4, 2011
    When people here "sold out" it lets them know that this must be a hot item and I have to have it. I don't people would be as excited if the news said that Apple sold X amount of phones.
  10. killawat macrumors 65816

    Sep 11, 2014
    it's incredible that people think apple (a business) doesn't want to sell phones.

    Apple already has done the hard work. People want, crave, demand the product.

    Causing fake shortages and artificially decreasing the supply does nothing for the people who already want the device.

    People already on the fence won't be swayed by its sold out status. They'll move to a different product if they need a phone now and can't wait two months.

    These things aren't Lamborghini where it's rare to see them and thus more exclusive. I don't care if my neighbors have iPhones, I want one for myself.
    Heck look at the Wii. It was the hottest thing on the planet for a good run, but Nintendo couldn't move WiiUs at nearly a high clip. iPhone just keeps selling faster and faster.

    Or how about the Retina macbook pro? Again, it wasn't sold out but I still had to have one.
  11. golfdude macrumors regular

    Aug 5, 2005
    Last thing Apple wants is excess inventory. I am sure there is magic number they want to hit and that's what they produced. They will want a lot of demand that will spill over in the new fiscal year starting Sept 29th.
  12. SpyderBite macrumors 65816


    Oct 4, 2011
    Sure. Cause all the retail employees can't wait to sell the 6plus to people who didn't pre order and are waiting 2 more weeks for their phone.
  13. Cougarcat macrumors 604

    Sep 19, 2003
    ...or, it is a simple case of production problems, as has been rumored and was the case with the gold iPhone last year.

    A) Apple runs into production issues and is forced to release the Plus in low numbers. They sell every phone they make.
    B) Apple doesn't run into production issues. They sell every phone they make. They make even more money. Its customers are less frustrated and more satisfied.

    If Apple was able to choose, why would they choose A?
  14. dgdosen macrumors 65832


    Dec 13, 2003
    There's a bit of truth in both comments - Apple will definitely game the system to be able to report sellouts and ensure long queues for the news cameras. That's marketing, and they have years of experience at it. After that, they'll want to make sure they can sell as many as possible before the end of the quarter - which is 9/27 - and then the end of the year.
  15. CrAkD macrumors 68040


    Feb 15, 2010
    Boston, MA
    ifixit said the sydney Australia store only got 40 iPhone 6+ models.....1000+ people in line.....Tomorrow there will be riots.
  16. DeftwillP macrumors 6502

    Jan 28, 2011
    I think apple did it because they hate OP and they want him to cry like a little b#+€# on the internet.
  17. stasha macrumors 6502

    Sep 18, 2014
    no its not, even foxconn tell they can not handle the high demand on iphone
  18. sfwalter macrumors 68000


    Jan 6, 2004
    Dallas Texas
    You really think Apple would rather lose a sale than to make a sale?
  19. scaredpoet macrumors 604


    Apr 6, 2007
    Which is a class you clearly haven't taken.

    The problem with your conspiracy theory is that when the stock runs out, you will have a percentage of people who will simply decide the iPhone they want is unobtainable, and they'll be steered toward an android phone instead.

    This is especially true in carrier stores, where the salespeople are pressured by their desire to get a fat comission. So if they can't sell you the phone you want, they have EVERY incentive to make you "want" something else so that they get their commission anyway.

    Bttom line: Apple stands more to lose than gain from not having enough phones on hand. All they can do is manufacture as many phones as they can, as fast as they can, without making too many duds from rushing things.
  20. Raffi macrumors 6502a


    Oct 1, 2013
    Same argument last year with the gold. Its not apples fault people's buying habits make no sense.
  21. FrozenInferno macrumors regular

    Oct 27, 2013
    Put the tin foil hats away people.

    Apple has to estimate demand for each model and put their orders in with the factories. All of these phones are built by hand and they can't physically build enough to keep up with demand at launch.

    If demand for the 6+ turns out to be much more than expected they will adjust the orders and supply chain to catch up with demand, same as what happened with the gold last year.

    To say Apple is purposely keeping supply low is the stupidest thing I've ever heard. They would love to have 50 million phones built and ready to sell tomorrow but they can't.
  22. caramellhoney macrumors 6502


    Sep 18, 2014
    I agree
    The note 4 comes out on October 17th. I find it funny the release the day it drops the day before millions of people are about to be disappointed by Apple when they can't get the phone of their choice tomorrow.
    As a current note 3 user looking to switch back to Apple to get the 6+ the Galaxy note 4 starts looking better when the estimated date for getting your 6+ is unknown - November and darn near every sprint store around me doesn't have any stock.
  23. NewbieCanada macrumors 68030

    Oct 9, 2007
    And let's not forget the original white iPhone 4. It was delayed 10 months.
  24. ZBoater macrumors G3


    Jul 2, 2007
    Sunny Florida
    Yeah, but that was an evil plot by Apple to create hype around the white iPhone. They had it all that time in their warehouse but just delayed distribution to piss people off.

    Or it could've been a production issue.
  25. Outrigger macrumors 68000


    Dec 22, 2008
    Please don't be an analyst, you'll get fired on your first day based on your logic, or lack of. You're trying to turn your opinion into a fact, and it doesn't even make sense.

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