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Its called "Marketing 101". Imagine if Apple had 50 million phones in inventory at launch. It is unlikely they would sell out on launch day. But because Apple choses to launch with such low inventory levels, they will be sold out on launch day. Every news agency tomorrow will say Apple Iphone is hot and sold out. Apple hires PR people specifically for this purpose. If Apple had excessive inventory levels and did not sell out on launch, then they would get less publicity by the news.

Yes in theory what you say is correct but they literally were and are not able to make more iphone pluses than this. They've maxed out their production rate.
 
I wouldn't doubt that marketing and hype have a little bit to do with their plans for the 6+ rollout, but I do think they underestimated the demand and they have had a lot of production issues. I think over time, demand is going to be more like Apple predicted (basically the regular 6 is going to be a lot more popular for normal people who just want an iPhone) but launch day demand probably skewed more heavily towards 6+ than Apple predicted it would.
 
Honestly...

it is actually more likely this is the case than there are just 20 iPhone 6+ in stores. I find it incredibly hard to believe apple only manufactured 10,000 iPhone 6 pluses in time for launch :roll eyes: I'm hoping for everyone who want one's sake that there are a few ~100,000s of the plus.
 
it is actually more likely this is the case than there are just 20 iPhone 6+ in stores. I find it incredibly hard to believe apple only manufactured 10,000 iPhone 6 pluses in time for launch :roll eyes: I'm hoping for everyone who want one's sake that there are a few ~100,000s of the plus.

They definitely manufactured a lot more than 10,000 or even 100,000, its just a lot of them sold as preorders the week before. Stores are going to get 100's of 6+'s, but its unclear how many of them are already spoken for by preorders.
 
They could have stocks ready but they choose not to.

How do you even know that? It sounds like you don't understand the supply constraints involved. Do you think Apple could have made double the amount of phones that they did like it's nothing? Increasing capacity beyond a certain point increase costs exponentially. More capacity has to be secured at increasing prices, if there even is more to be found, and workers have to be paid overtime.
 
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I wouldn't doubt that marketing and hype have a little bit to do with their plans for the 6+ rollout, but I do think they underestimated the demand and they have had a lot of production issues. I think over time, demand is going to be more like Apple predicted (basically the regular 6 is going to be a lot more popular for normal people who just want an iPhone) but launch day demand probably skewed more heavily towards 6+ than Apple predicted it would.

They always seem to have production issues.

----------

How do you even know that? It sounds like you don't understand the supply constraints involved. Do you think Apple could have made double the amount of phones that they did like it's nothing? Increasing capacity beyond a certain point increase costs exponentially. More capacity has to be secured at increasing prices, if there even is more to be found, and workers have to be paid overtime.

Start manufacturing earlier maybe, or delay launch?
 
What you have to understand is that Apple has many things it has to do before a launch of a phone. Moreover, they just had their GM ready 3 weeks ago or so, which has to be preloaded on these phones. So if they're making close to 100,000 per day that's a split between iPhone 6 and iPhone 6+. So in 21 days they still don't have enough inventory to cover everyone. 2.1 mil (just a rough estimate), however that's still short of the 4 million pre-orders JUST through Apple.
 
What you have to understand is that Apple has many things it has to do before a launch of a phone. Moreover, they just had their GM ready 3 weeks ago or so, which has to be preloaded on these phones. So if they're making close to 100,000 per day that's a split between iPhone 6 and iPhone 6+. So in 21 days they still don't have enough inventory to cover everyone. 2.1 mil (just a rough estimate), however that's still short of the 4 million pre-orders JUST through Apple.

They make 540,000 a day based on all the articles posted yesterday, and production started ramping up in July.
 
No it would not have. You overestimate Apple fanboys. There aren't that many.

See iPhone 5 and iPhone 5s.

You actually think that fanboys matter. Most Apple products are bought by people who'd never dream of coming here and would run away if they stumbled on it.
 
Tim Cook: Ok guys, how many phones can we have ready for launch day this year?

Production Team: 20 million

Tim: Ok, here's what we're gonna do. We're only gonna release 5 million.

Production: Why?

Tim: Because then people will really want the other 15 million!

Production: But they already want the other 15 million.

Tim: But if we hold out, they will REALLY want them.

Production: They DO really want them. And if we sell them fast enough, they don't sit in expensive warehouses.

Tim: This isn't about making money today. This is about creating desire so we can make money tomorrow.

Production: We are making money today and tomorrow.

Tim: Fine. Have it your way. Sell 20 million phones. See what I care.

Brought to by the Conversation That Would Never Happen Players.
 
See iPhone 5 and iPhone 5s.

You actually think that fanboys matter. Most Apple products are bought by people who'd never dream of coming here and would run away if they stumbled on it.

Not sure how you twisted this back on me since I already said fanboys don't matter. Or at least matter very little. If Apple kept a 4" screen, they would have not sold that many phones. It would have been the biggest embarrassment in the history of Apple.
 
They make 540,000 a day based on all the articles posted yesterday, and production started ramping up in July.

They may be making 540,000 a day but how many are ready to be shipped. Now that's the questions. Making doesn't necessarily mean ready for consumers. They probably still have to pass QA and probably have a host of other things that must be done before it's given the OK. Don't have any facts but just my guess.
 
Uh, no. Apple has a supply chain that can make X phones in a certain period of time. The reason there will be a big inventory at first is because of lead time. If lead time is shortened because of some flaw or just because the product wasn't ready for mass production in time, there will be fewer phones.

There were twice as many phones pre-ordered compared to last year. You also can't just magically invent factories to ramp up production. It's physically difficult and you just won't need that capacity after the first month.

You're just making up some hair-brained idea without a shred of proof. Why would Apple NOT want to meet inventory demand? You think I'm happy having to wait until next week because I had to re-place my order later in the day last Friday? These phones don't mass produce themselves.
 
Every year it's the same old crap. :rolleyes:

What people fail to realise is that every day a person waits, the more danger there is that they will 'churn', as in pick another product, another model, etc. People don't like to wait, they have very low control over their desire to have instant gratification. It's why people cancel with Carrier A to go to Carrier B just for a phone, blindly ignoring the hassle and the cancellation fees, etc.

Every day that goes by is a risk of losing X amount of dollars, not the potential to GAIN X amount of dollars.

With the part leaks we have, don't you think that there'd be someone, somewhere who'd have the ability to say 'ohai, there's a huge warehouse of iPhones in _______'? Why hasn't that happened if Apple's just ~marketing~ their phones? Maybe because it's never happened.

Apple has enough hype without doing stuff like this. Look at last year, people called it a tiny upgrade and it still sold incredibly well.
 
When people here "sold out" it lets them know that this must be a hot item and I have to have it. I don't people would be as excited if the news said that Apple sold X amount of phones.

If they were going to that, they wouldn't just make one half of the models be restricted.

A more realistic reason is there were some delays during manufacturer (QC on the new screen?) which means they simply don't have as many of them.

Tin foil hats off guys.
 
Apple is going to crash it's own online preorder, not make enough phones, piss off countless Apple die hards, and look like a company that can't handle itself for publicity and marketing? LOL.

All for what reason? To give Samsung more ammunition to make these childish commercials berating Apple?

Apple's only marketing ploy is that it produces incredible products that people love, and love to use.

That's. It.
 
The tin fool hats come out when there's a failure of systematic thinking. It's when people can't grasp the complexities of something on a large scale, if it's geopolitics, finance, UFO sightings, programming, or in this case, supply chain management. People automatically reach for the most extreme, movie-like schemes that are simple enough to write in a bullet point. Reality is usually not that simple, or exciting.
 
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