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Just cause you can, doesn’t mean you should…. More directed at Apple for the VP but Lowe’s as well for trying to find a use for it…
Disagree. This is a perfect use case. New kitchens are expensive: Tens of thousands of dollars in materials and labor. The homeowner (you) then suffers weeks of domestic disruption as the contractors install a highly complex and infinitely customizable product. All nonrefundable.

Who wouldn’t want a better idea of what they’re about to sign a contract for?
 
Disagree. This is a perfect use case. New kitchens are expensive: Tens of thousands of dollars in materials and labor. The homeowner (you) then suffers weeks of domestic disruption as the contractors install a highly complex and infinitely customizable product. All nonrefundable.

Who wouldn’t want a better idea of what they’re about to sign a contract for?

Perfect use case? How often does a person remodel their kitchen? Two or three times over the course of their entire lives? And this is a function that an iPad can’t already do?

If this is the perfect use case the device is even more niche than we thought.
 
Setting aside comfort, it’s hard for me to describe the AVP as anything except amazing. I also like to believe I am open minded to novel use cases.

However, here I am inclined to believe this will be short lived. The device is too intimate and it shows ‘prior use’ too easily. Stack of replacement cushions wouldn’t be enough for me to put it on.

Second, this ultimately is supposed to be a mass appeal kitchen design tool, right? It would look pretty cool to see your kitchen transformed, but the crack team at Lowe’s software development haven’t developed that tool. It’s more like an iPhone drag and drop kitchen design. I am skeptical this will do the—thing—Lowe’s expects it to do.
 
Perfect use case? How often does a person remodel their kitchen? Two or three times over the course of their entire lives? And this is a function that an iPad can’t already do?

It's more like how many extra customers will have Lowe's help remodel their kitchens (with customers being able to "walk through" multiple potential designs) with an AVP in each store.

Smart move on Lowes part. They'll sell a ton more cabinets, granite tops, stoves, refrigerators, flooring, sinks, faucets, garbage disposals, cooktops, sheetrock, windows, paint, lighting, Romex, and on and on.
 
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Lowes?
The hardware store?

images


Hammer (check)
New toilet seat (yep, in the cart...)
Some lightbulbs (got em!)

"honey, do we also want a $3500 VR headset while we are here?"
"Sweetie, we don't buy the headset here. We put it on while they try to sell us $20,000 worth of linoleum and fake granite and cabinets."

"Oh, silly me. I totally misunderstood what was going on, honey. But hey, if we like what they show us, we could go to the Apple store and buy two of the headsets. Then we could wear them while we're in the kitchen and pretend we remodeled it. We'd save $13,000, and we'd get spatial personas on top of it!"
 
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"Sweetie, we don't buy the headset here. We put it on while they try to sell us $20,000 worth of linoleum and fake granite and cabinets."

"Oh, silly me. I totally misunderstood what was going on, honey. But hey, if we like what they show us, we could go to the Apple store and buy two of the headsets. Then we could wear them while we're in the kitchen and pretend we remodeled it. We'd save $13,000, and we'd get spatial personas on top of it!"

Please edit the quoted part - I changed my post after rethinking it
Thx
 
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I don't get why everyone wants to see the VP fail or not be used for the use cases it's literally perfect for.
Most of these are things over everyone's head unless you work in a specific industry like healthcare where VP has mass potential - as well as repair, manufacturing, etc. GM designs all their cars now in virtual reality first.

Do you all want to go back to reel to reel audio? When that was a thing, would you ahve balked at the mp3? Sounds like it.

Also how do they know the layout of the kitchen space they’re working with?
The same way Ikea does when you go see the kitchen planner - you take your measuresments (because who would buy cabinets that didn't do that???)
Yeah, the time is much too short to go through all the 80 billion design combinations.
Starbucks has like a billion cominations too - do you spend that much time in line or do you alreayd have an idea of what you want? Most people have a clue as to wha they want in the kitchen they are going to drop $20-$50K on
Seems like a lot of effort to try and satisfy 2 or 3 customers?
Tell me you have only rented without telling me you have only rented. Planners Apps (Ikea offers some pretty good ones) can let you see the space exactly as it will be, but this would be much more elvated than doing in on your computer or tablet.

If they could develop their app to allow people to move through a space, open and close drawers - expereince the options you add inside cabinets - they're going to sell more kitchens and customizations. It's next level.

Also taking into account that even having the Lowe's kitchen desginer design old school and load it into the VP for the customer to explore is a huge boon.

It’s a really good use case. It supports commerce and lets consumers see what they’re buying before they actually pay.

What makes you think it‘s ‘desperate’?

Apple probably gives them the hardware free. That’s “why.”
More like a smart partnership that has potential to benefit both parties.

If you've ever remodeling a room - especially a kitchen - offering this service could easily seal the deal vs. someone buying from a competitor, but when someone like Lowe's who has 1,1746 locations would be looking at dropping north of $8 million to offer at all their stores, you test it.

The risk factor is a rando customer even being able to use the bloody thing and the support expereince with associates.

Then there is the App factor - for this to be something Lowe's would roll out globally they'd need to spend some significant dollars and resources to enhance the app (likely more of a virtual reality experience in nature) which is millions of dollars more they would spend - so you do a simple test like this to test the waters first.
 
I should get a VP for my wife. She wants to remodel our kitchen. It would be cheaper to just have her wear the VP while she’s cooking.
 
I don't get why everyone wants to see the VP fail or not be used for the use cases it's literally perfect for.

My take... Sadly, that's the only way some people can feel good inside, taking a swing at Apple and wanting the company, or one of its products to fail. Kind of like sticking it to the Man.

Lowe's using AVP as they plan to in this story is a brilliant move with a ton of potential, that can also be applied in similar situations with other businesses. And that's just scratching the surface regarding AVP utility in the market. However... many here have invested a ton of time over the last 5+ years predicting AVP''s failure, as they have done with other Apple products. That's got to hurt. It's as if they're invested in AVP and Apple failure.
 
Who is going to attach this to their face, not knowing who else had it on minutes, hours, and days prior?

Airlines have new, unused headsets for people’s ears; 3d movie theaters have disposable glasses. You think consumers want anything less for their eyes and face in a hardware store?

You think that whooshed right over Lowe's head on being an issue?

There are multiple ways it can be quickly disinfected.
 
I don't get why everyone wants to see the VP fail or not be used for the use cases it's literally perfect for.
Most of these are things over everyone's head unless you work in a specific industry like healthcare where VP has mass potential - as well as repair, manufacturing, etc. GM designs all their cars now in virtual reality first.

Do you all want to go back to reel to reel audio? When that was a thing, would you ahve balked at the mp3? Sounds like it.


The same way Ikea does when you go see the kitchen planner - you take your measuresments (because who would buy cabinets that didn't do that???)

Starbucks has like a billion cominations too - do you spend that much time in line or do you alreayd have an idea of what you want? Most people have a clue as to wha they want in the kitchen they are going to drop $20-$50K on

Tell me you have only rented without telling me you have only rented. Planners Apps (Ikea offers some pretty good ones) can let you see the space exactly as it will be, but this would be much more elvated than doing in on your computer or tablet.

If they could develop their app to allow people to move through a space, open and close drawers - expereince the options you add inside cabinets - they're going to sell more kitchens and customizations. It's next level.

Also taking into account that even having the Lowe's kitchen desginer design old school and load it into the VP for the customer to explore is a huge boon.




More like a smart partnership that has potential to benefit both parties.

If you've ever remodeling a room - especially a kitchen - offering this service could easily seal the deal vs. someone buying from a competitor, but when someone like Lowe's who has 1,1746 locations would be looking at dropping north of $8 million to offer at all their stores, you test it.

The risk factor is a rando customer even being able to use the bloody thing and the support expereince with associates.

Then there is the App factor - for this to be something Lowe's would roll out globally they'd need to spend some significant dollars and resources to enhance the app (likely more of a virtual reality experience in nature) which is millions of dollars more they would spend - so you do a simple test like this to test the waters first.

Again: how many times in your whole LIFESPAN are you likely to remodel your kitchen? How long do you suppose you might have to use Vision for that purpose? Ten minutes? And once you use it for that in-store what incentive do you have to go out and buy one for yourself?

There are way too many disconnects to make this use case “ideal” for the device. Unless you’re a professional kitchen remodeler. This is not a use case that will move more than a handful of units.
 
Apple are really grasping at straws here

Gotta' hand it to Tim
He greenlit a product that is going to make the HomePod, TouchBar and AirPods Max look like RAGING successes

Impressive
Even the Butterfly Keyboard is sneaking into consideration for popping out of last place.. 😅
 
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I don’t know how this will work, but a smart move would be to have customers scan their existing kitchen with a LIDAR-equipped iPhone and then use the VP in-store to simulate the remodel.
 
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Again: how many times in your whole LIFESPAN are you likely to remodel your kitchen? How long do you suppose you might have to use Vision for that purpose? Ten minutes? And once you use it for that in-store what incentive do you have to go out and buy one for yourself?

There are way too many disconnects to make this use case “ideal” for the device. Unless you’re a professional kitchen remodeler. This is not a use case that will move more than a handful of units.

I've done two, including new construction. But that's not the point.

A better question to ask is how many kitchen remodel designs across the 1,750 Lowes stores will be performed over the next 5-10 years? Home Depot will likely follow with their 2,000 stores. Other companies outside of home improvement will also be employing AR in their operations to drive customer sales.

And then (in Lowes and Home Depot's case) ask yourself how many kitchen cabinets, granite tops, kitchen appliances, flooring, sheetrock, paint, etc, etc will be sold as a result.


Apple are really grasping at straws here

Apple really grasping at straws? They'll sell AVPs to whoever wants one, or in Lowes case, a few thousand. How is Lowes using AVP for their kitchen remodels make Apple "really grasping at straws?"
 
You can only see a static “fake” kitchen on a spatial computer. I would imagine the best way this were to be built, is you can actually change the material of your own kitchen irl, and modify the appliances. There’s no reason it’s not achievable.

This experience on AVP is like having a photo app on iPhone, but you cannot swipe between photos, and you cannot pinch to zoom. Yes, you can fully utilize the screen of an iPhone, but you missed the cool and differentiating part: multi touch gestures.

Heck.. even Apple’s own apps feel like college projects now. Like.. sports app

If it's this limited, then clearly it needs a lot more work. But using AR to see what your kitchen could look like with different designs is actually a cool and useful idea, assuming what you can see is in the ballpark of how it would look in real life. Hopefully they build this.
 
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