I think a lot of people have been convinced by marketing that they need more RAM. A lot of the tests have shown that additional RAM didn't make the M1 perform any better doing the same task. Not taking benchmarks here, talking actual usage. In fact, in some cases where memory did show to be a bottleneck, the system wasn't even utilizing all 8 lanes at the time.
There would need to be a test showing the same bottleneck test on both an 8GB and a 16GB configuration of the same machine to show whether that additional 8GBs of RAM really changes anything. The assumption is the RAM is insufficient when running at 8GBs. But since some tests have shown additional RAM to have little to no affect on the performance of the same test on the same hardware sans one having more RAM, it could be said that 8GBs may be all this chip really was designed to utilize optimally.
And, again, this is the big question that nobody is able to answer and certainly, Apple doesn't seem to want to answer.
Rene Richie of iMore told me this morning, "If you need more than 16GB, especially at the file level, you'll still need more."
That was followed up by this response from one of his readers:
"To be fair, reviewers have been saying 8GB now acts almost like 16GB because of unified memory/system on chip. Something to consider!"
So who do you believe?!