I should rephrase why…
I work with a ton of broadcast video, after effects promos, of which I tend to push the creative limits if any machine.
From a standpoint of performance to deadline I can probably compare those machines quite a bit. Thousands of vector based graphics rendering in one of the most intensive processes I know.
While I don’t do work in 3D and I feel like someone in that environment would be able to truely test it - vector rendering and such would be a good benchmark wants your AE file reaches like a thousand items.
Yes, I have done that.
It's only a big deal if you can't multitask to keep yourself busy. As another here stated all they can compare is video content creation being that they are constantly selling themselves via Youtube. Everything we judge is usually shown on Youtube. Can YouTube reviewers think outside their own world. Most can't that you are reading their Apple centric news and rumors.
There are diamonds in the rough on Youtube, which are the guys/gals that work in a real industry and show how they use Macs and give weighted reviews or impressions based on real world performance doing all kinds of creative and business work.
Filmmakers and commercial promo producers/editors & VFX artists are probably the no. 1 group of people who these machines will be a God send. Save 10 minutes on a 20 minute timeline can mean saving 45 mins on a 30 track timeline… or color correction layers. Video it’s complicated the more you want to hone it in for a desired emotion.
I’m not saying YouTubers and the modern editor couldn’t benefit from these machines - the ability to roll in real-time without loosing frames is EXTREMELY impressive.
These machines give back creative power to the video artist while minimizing the stress of deadlines and computer issues. I can’t tell you how many times FCP, Premiere, and After Effects misbehave because of lack of resources on larger projects.
I understand the average media guru won’t feel the help, but a powerhouse editor working for a production craving company will benefit instantly for it.
The fact is any editor will benefit from a leap to m1 from intel. The memory being that accessible to the chipset has already enhanced my every day workflow. I can open a gig photoshop file and still be super creative, push its limits, and get it to print without huge crashes.
Now I’d love to hear from someone who is mastering 250 channels of audio and feel the responsiveness for that.
To me the move to this architecture makes computing stable, multitasking easy, and everyday tasks blazing fast. The pro, max and ultra chips seems to bring back the joy of telling a story to complex editors and producers who want to creatively push the boundaries.