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Man, someone dropped the ball trying to save money or maybe due to component shortage.
 
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I’m gonna guess that Apple didn’t mess up, they got the SSD module that they could.
Could be. But the fact that they’re hiding this from the customer is a blow in the face. They should be honest and mention it’s a slower machine. Now, it seems the only difference with a SSD upgrade is size, not speed.
 
Apple can‘t possibly have hoped that this wouldn’t come out, so the only reasonable conclusion is that they don’t care. If they did then they would have found a way to communicate the performance downgrade on base storage prior to customers placing orders.
 
Sad to see people apologizing for slower storage and trying to downplay it that it won't be noticeable. I have M1 256GB and it's already slow as is since it takes half a business day to clean install MacOS compared to $500 Lenovo laptop with fast storage that takes about 15 minutes to clean install Windows 10 or 11.
 
Sad to see people apologizing for slower storage and trying to downplay it that it won't be noticeable. I have M1 256GB and it's already slow as is since it takes half a business day to clean install MacOS compared to $500 Lenovo laptop with fast storage that takes about 15 minutes to clean install Windows 10 or 11.
Clean install takes forever on MacOS regardless of the SSD speed. Even the M1 Pros with SSD write speed in the 5000's seem to take forever but I can see this system will be even worse w/ this slow ass speed.
 
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Sad to see people apologizing for slower storage and trying to downplay it that it won't be noticeable. I have M1 256GB and it's already slow as is since it takes half a business day to clean install MacOS compared to $500 Lenovo laptop with fast storage that takes about 15 minutes to clean install Windows 10 or 11.
I guess it's a good thing that doing a clean install of the system isn't part of my daily workflow then.

Also, I'd gladly put up with a lot just in order to not use Windows, which is the software that would actually slow down my productivity a lot more than which SSD chip(s) are in my machine.
 
This doesn’t make sense. Wtf was Apple thinking?
Cutting cost to gain more profit?
The beauty of Tim’s Apple is that it’s very easy figuring out their motivation over anything they did, once you see through their smokescreen. It’s simply for that record breaking quarterly reports.

This is a dual for profit strategy.
Most lay consumers wouldn’t know any better and would get the preconfigured base model. On these segment, Apple managed to save cost.
The geeks segment who figured this out would opt for 512GB of SSD or more regardless if they need it just to get the good performance. For this segment, Apple managed to upsell them to a higher storage tier, aka more profits.
Either way, Apple wins, and Tim is happy.

You can start seeing the tech bloggers that are on Apple friends list defending Apple about this, how it’s not a big deal, etc.
 
if the same single nand crap is repeated for the m2 macbook air..i can bet apple will regret it and sales figures will fall. Anyone who finds all this bad press will definitely be influenced. In essence that would mean unless u spend 1800euros u cant buy any decent new apple laptop.
I’m holding off ordering the M2 Air in case the 256GB model is again slower.

And the 512GB is not worth the price for my use.
 
My guess is that it’s a bug and will be fixed in an update.

This stuff happens all the time, it’s so boring. “New Apple product has xx issues”, next update it’s fixed and everyone moves on.

Boring!
It will be fixed in a hardware update. You can’t fix one less NAND chip.
 
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When photoshop, Lightroom, Final Cut Pro are my day to day tools - why do I have a 256GB drive and 8GB RAM? Is that the real world???
What kind of logic is this? Apple doesn’t disclose that the 256GB version would have much less performance. So from consumer perspective, the only difference between SSD options are their sizes, not performance. The expectation is same performance.
 
It will be fixed in a hardware update. You can’t fix one less NAND chip.
There’s no fix. The “fix” is to buy 512GB or higher models, which is what Apple wanted anyway, more profits. This is intentional as cost saving measure. Apple saved the cost on unknowing consumers buying the base model, and Apple gains upselling profits from those realizing this and ending up buying higher storage models. Tim just had a double jackpot. Expect another record breaking quarter.
 
What kind of logic is this? Apple doesn’t disclose that the 256GB version would have much less performance. So from consumer perspective, the only difference between SSD options are their sizes, not performance. The expectation is same performance.
The difference from 256 to 512GB is $200. It’s robbery and that’s why many settled for 256 in the first place. Sigh.

Spotlight is on the M2 Air and it’s headline again if 256 Air has a single NAND and is slower than M1 Air.
 
There’s no fix. The “fix” is to buy 512GB or higher models, which is what Apple wanted anyway, more profits. This is intentional as cost saving measure. Apple saved the cost on unknowing consumers buying the base model, and Apple gains upselling profits from those realizing this and ending up buying higher storage models. Tim just had a double jackpot. Expect another record breaking quarter.
To me, this seems more like an oversight or cost saving measures than Apple trying to upsell ppl w/ increased read/write speed. Most "unknowing consumers" will never find out or just won't care.
 
The difference from 256 to 512GB is $200. It’s robbery and that’s why many settled for 256 in the first place. Sigh.

Spotlight is on the M2 Air and it’s headline again if 256 Air has a single NAND and is slower than M1 Air.
Can't imagine them not using the same setup as the M2 13" Pro.
 
If point #2 was the reason, they would just set the base model to 512GBs instead of 256GBs, no?

I suspect Apple just made a mistake and will hopefully rectify the situation, either dropping the 256GB model, or going back to two 128GBs NANDs. Those who aren't happy with their machine should return it though. All in all, it's a bit of a shame that this happened seeing as it's the launch of the M2 and all...
LOL, why should Apple spend more money?

Remember the stage manager fiasco? Apple didn’t enable it on older iPads because it didn’t meet Apple’s level of satisfaction. That means anything that is released is within their level of satisfaction, so that means this slower SSD performance is known AND intentional by Apple, and it meets Apple’s satisfaction.

What should be demanded is for Apple to disclose the performance discrepancy between the different storage tiers. Any normal consumers would expect the storage performance of the same model lineup would be the same, with only size that’s different. Apple should disclose that 256GB models have half the performance of 512GB models or higher, so people buying it has full knowledge about what they’re buying.
 
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