The pro is a worse product relative to the max and standard m3 than it used to be.
Apple had one job - make the M3 Pro better than the M2 Pro. Job done - its slightly faster, has significantly better battery life and will most likely prove to have a faster GPU, esp. when hardware ray tracing comes into effect.
Yes, it looks like the M3 Max has got a
better upgrade - but so what?
Anyway, the target market for M3 machines will be people upgrading from Intel and M1, not a relative handful of customers who buy a new $2k minimum laptop every year.
The m3 pro has 37 billion transistors (3 billion less than m2 pro) the max is at 96 billion. Each m3 pro costs Apple significantly less than the m2 pro and this they are increasing margins…
Sure, the transistor count
will be a factor in the marginal cost but little things like, oh, say, switching to a new 3nm process do require a
teensy bit of investment that needs to be recouped. Also, its no clear but it looks like they've moved to having completely different dies for the Pro and Max rather than the Pro being a Max with a bit left off.
Anyway, last time I looked, Apple were a for-profit company and - in the current climate - its a wonder that they haven't increased the base prices of the Mx Pro machines in line with inflation.
If they had kept the pro at 8+4 they would have achieved this exact aim without unnecessarily decontenting the pro. The max got more cores, there was no need to decontent the pro as well.
Yes there was - battery life. M3 has allowed them to reduce the performance:efficiency core ratio in the M3 Pro and still (slightly) out-perform the M2. A reasonable trade off in a chip that will primarily be used in laptops.