This release was all about rebalancing their entire laptop lineup. The M2 Pro and M2 Max were too close to each other and the M2 13” MacBook Pro was the high-selling forgotten stepchild that was far too close to the 13” MBA. This move was very similar to last year’s move to differentiate the iPhone 14 and iPhone 14 Pros with the iPhone 14’s retaining the prior year’s A15 processor with only an extra GPU core to separate it from the iPhone 13.
When creating larger gaps between products within the line, you’re going to have one year where one of the products will seem like barely an upgrade, just like the iPhone 14, while the iPhone 14 Pros took a much larger jump. This year is the effort to separate the M3 Pro from the M3 Max and to solve the weird problem of the 13” MacBook Pro, which results in the M3 Max taking a big leap ahead while the M3 Pro is only a slight upgrade. This is a clear attempt to widen the gaps between all products within the lineup The lineup is now much clearer with the MacBook Air 13” and 15” at the bottom, the M3 MBP as the entry level, the M3 Pro MBP as the medium level Pro machine and the M3 Max as the high end Pro machine. When the M3 MBA’s are eventually introduced, they’ll have their separation from the 13” MBP’s replacement, not necessarily by performance, but by perks such as the awesome screen, more ports, SDXC reader, and HDMI. Instead of a bunch of products all bunched together, we now have clear delineations in the product line and should make for an easier decision on what laptop to get.
If you’re a student or casual computer user, you’ve got two MBA’s to choose from. If you are dipping your toe in the Pro line, there’s the base 14” M3 MBP. If you’re a moderate Pro user, there’s the 14-16” M3 Pro MBP’s. If you’re a power user, you have the 14-16” M3 Max MBP’s. The move to make the M3 Pro a mild upgrade was completely deliberate and a good strategy to separate the products. The cost will be a year of poor M3 Pro sales, just like there was a year of poor iPhone 14 sales.