It’s good that Apple are taking some concrete steps to improve things. But, as various others here have pointed out, there is still a long way for them to go to get to a fair position in relation to the environment.
Even if this were a real “net zero” (which others here have already pointed out is a fallacy when using “carbon credits” and such), that wouldn’t be enough.
“Net zero” might have been a reasonable goal a couple decades ago, but now we need “net negative”—both stopping new harm, and repairing past harms.
Folks here have already raised the issues of unnecessary obsolescence of functional equipment, of the unrepairability and unexpandability of most of Apple’s products, and the severe ecological costs associated with producing “Large Language Models” (never mind the massive ethical/legal violations also involved in the creation of those models).
There are also the decades, and decades, of environmentally harmful practices Apple (and our whole industry) have engaged in. If they are to truly be a “Green” business, they need to clean up—and atone for—the messes they have made.
Even if this were a real “net zero” (which others here have already pointed out is a fallacy when using “carbon credits” and such), that wouldn’t be enough.
“Net zero” might have been a reasonable goal a couple decades ago, but now we need “net negative”—both stopping new harm, and repairing past harms.
Folks here have already raised the issues of unnecessary obsolescence of functional equipment, of the unrepairability and unexpandability of most of Apple’s products, and the severe ecological costs associated with producing “Large Language Models” (never mind the massive ethical/legal violations also involved in the creation of those models).
There are also the decades, and decades, of environmentally harmful practices Apple (and our whole industry) have engaged in. If they are to truly be a “Green” business, they need to clean up—and atone for—the messes they have made.