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M4 MacBook Air Marketing, Sales, Retail Teams Prepare for March Debut

F23 said:
Apple has become boring. Where is the excitement? Where's the color and fun? Boring expected incremental updates year after year. Tim's legacy. iPhone 16e is such a Tim product.
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Some of us want computing competence and could care less about "the color and fun."
 
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hoorayforhollywood said:
I'm a Fanboy but like to add a bit of common sense to my reasoning. Since the M1, it just doesn't seem to make logical sense anymore from a sales perspective to stagger different models. The M4 sees Apple Silicon reach maturity and I think it's now time for the entire line-up - Air / Pro / Mini / iMac / Studio / even Pro - to be released at the same time each year so people can make informed decisions. We don't even know if they'll be an M5-base ahead of a M4-Ultra release and that's just nonsense.
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You might like that. However for Apple's "entire line-up - Air / Pro / Mini / iMac / Studio / even Pro - to be released at the same time each year" would be a terrible idea for Apple. A manufacturer like Apple needs to spread product sales across the year as much as possible.
 
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So what? It's news that a company about to launch something is preparing to launch something?

Stupid.

In other news: Farmers are going to plant some crops.
 
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F23 said:
Apple has become boring. Where is the excitement? Where's the color and fun? Boring expected incremental updates year after year. Tim's legacy. iPhone 16e is such a Tim product.
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I know they were sooooooo much more exciting when they didn't upgrade their computers for over a year! Now we get yearly upgrades! How incredibly boring! How dare they!
 
hoorayforhollywood said:
I'm a Fanboy but like to add a bit of common sense to my reasoning. Since the M1, it just doesn't seem to make logical sense anymore from a sales perspective to stagger different models. The M4 sees Apple Silicon reach maturity and I think it's now time for the entire line-up - Air / Pro / Mini / iMac / Studio / even Pro - to be released at the same time each year so people can make informed decisions. We don't even know if they'll be an M5-base ahead of a M4-Ultra release and that's just nonsense.
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Totally agree with you. I wish they would go back to one annual upgrade for all Macs at the same time. Bring back MacWorld in January.
 
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Astuces iOS said:
Well do I need it maybe not but is it fun to use YES : Better screen, speakers, ports... and I like that !
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That’s great. I wouldn’t criticise anyone for buying a MBP. It’s a great laptop. For me it’s too heavy and too expensive and I just don’t need all that power.
 
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TechRunner said:
I'm still holding out to be able to compare them, but I'm leaning towards the MBP myself.
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Before buying MacBook Pro I was thinking about MacBook Air + iPhone SE 4 but I made the right choice because the 16e is too expensive... So I could enjoy MacBook pro like 1.5 months before !!
 
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Last week intro of iPhone 16e. This week, announcement of $500B investment in US. Next week???? Doing one big announcement per week helps top of mind awareness to your brand.

I think Apple’s PR fell down on the UK privacy thing - they should have gotten in front of it with a press release on what they were doing. The airwaves was filled with people threatening to get rid of their iPhones.

I’m waiting for the M4 MacBook Air - I wish Apple would go with a lighter shade of blue. They already have space gray and silver for the corporate set. It would also show far less fingerprints. Otherwise, I’m very tempted with Starlight. My son has it and it feels like it almost has an aura about it.
 
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John_Blackthorne said:
How much of a difference will it be than an M3? If it doesn't pack TB 5, there's almost no reason to purchase this one over current gen.

If it does have TB 5, best believe a new Apple display with high refresh rate and HDR will be available given the output, and soon, as Apple has used a least common denominator approach to monitor compatibility in 2018/19, when the MacBook Airs and Minis started supporting 5 and 6K displays.

If Apple is going to launch a display with newer technology, all of its machines will run on it.

But the M4 Mini (non-Pro) shipped with TB 4, so probably not.
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0% chance TB5 come to the Airs. Especially since the M4 Macbook pro doesn't come with it. TB5 is only available on the M4 Pro and M4 Max

The M4 Macbook Air will be exactly identical to the M4 iPad Pro & M4 Macbook Pro [Especially the M4 iPad Pro]

The only separation between all three is the single fan on the Macbook Pro.
 
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hovscorpion12 said:
0% chance TB5 come to the Airs. Especially since the M4 Macbook pro doesn't come with it. TB5 is only available on the M4 Pro and M4 Max

The M4 Macbook Air will be exactly identical to the M4 iPad Pro & M4 Macbook Pro [Especially the M4 iPad Pro]

The only separation between all three is the single fan on the Macbook Pro.
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MacBook Air won't probably have a 120hz mini led 14.2 inch display, a 24h of battery, a High-fidelity six-speaker sound system, an HDMI port, an sd card port and even more things couldn't be on the base model air like 10 cores CPU and GPU (this might be available for extra 200$ or more) and of course base 256gb not 512gb so an extra 200$.
 
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