Mac Market Share Over 7% In December
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This is good news and bad news. I like the fact that people are switching over, but I'm afraid that this could be too much of a bad thing. 7% is good, but as Apple's market share continues to grow, I'm afraid Apple might become more like Microsoft and care about their users less IMO.
ezekielrage_99
macrumors 68040
I think they'll hit double figures closer to 2010 depending on there current progress now.
But still it's nice to see that Apple is expanding
cameronjpu
macrumors 65816
Besides Apple's adverts, I've seen mostly MBP's on a disproportionate number of commercials and television shows lately. Apple is everywhere!
You do understand that Apple pays for those shots, right? That's not a reflection of popularity, it's simply advertising.
ezekielrage_99
macrumors 68040
You're completely right it also comes down to consumer perception of the brand from quality, usability, etc. Although Apple has seemed to have been more aggressive these past few years in getting it's message out there they are also seem by most consumers as a reputable brand.
good branding + quality product = success
I have to agree with other posters that Apple will not reach 50% market share.
Those net numbers include enterprise.
Also, Apple will never get a large market share with the current pricing structure. Apple will hit a ceiling at some point, and I predict it will be about 15% or so.
As long as consumers can get sub-$500 desktops from Wal-Mart or whereever and build HP 17" laptops that have as much as a MacBook Pro for $1500 less, Apple's market share will stagnate at some point. It's a luxury computer.
Besides, I don't want it to get too big of a market share; it will take away some of the "magic".
If rumors of a subnotebook are true they surely will be over 10% sometime in 2008.
Vista SP1 won't help much either. People are generally disliking Microsoft's platform - even diehards can say anything good about Vista.
Macs marketshare consist of.(home-cafe users and a good percentage on artistic minded individuals and design firms.
Windows marketshare consist of everything evolving around your life.
(Business, hospitals-schools etc)
I am a shareholder and an apple type of guy. But it will be extremely hard to convince worldwide companies to make the switch....If no viruses on macs campaign-more reliable etc have not done its part. Imagine companies that solely rely on microsoft products to conduct their day to day activities feel about learning and deploying new mainframes and computers with learning curves throughout their whole infrastructure to their employees that most likely never touched a mac in their life? I can just see a the executives not even accepting the idea.
I love macs their marketshare will go up but within the same realm it is now....
15% tops-i dont see them gaining 50% of enterprise business.
Windows marketshare consist of everything evolving around your life.
(Business, hospitals-schools etc)
I am a shareholder and an apple type of guy. But it will be extremely hard to convince worldwide companies to make the switch....If no viruses on macs campaign-more reliable etc have not done its part. Imagine companies that solely rely on microsoft products to conduct their day to day activities feel about learning and deploying new mainframes and computers with learning curves throughout their whole infrastructure to their employees that most likely never touched a mac in their life? I can just see a the executives not even accepting the idea.
I love macs their marketshare will go up but within the same realm it is now....
15% tops-i dont see them gaining 50% of enterprise business.
It's funny how some people here think Apple makes products out of the goodness of their hearts (this perception is all part of their marketing). However they're making and marketing their computers now will not be effected simply because they're selling more of them. How did Apple change from 2004-2006 when they became a monopoly in the mp3 market?
Besides, they will never higher than 20-30% of the computer market. They have 70% of the mp3 market because their iPods cost roughly the same per capacity as other mp3 players. Despite the usual argument(that if you add up isight, remote, blah blah blah it's comparable), you can't get an Apple laptop for $600, which you can sometimes find in the PC world. For the price of a cheap Macbook, you can get a PC laptop with the specs of a MBP. Most people buy a computer because they have to, and they're not going to spend a few extra hundred dollars for photobooth and a remote. And they wouldn't really use it enough to benefit from what everyone else will mention.
!¡ V ¡!
macrumors 6502a
You are right to an extent, the point is not to convert the mass industry quickly as possible. However to penetrate the youth market and the small-mid sized businesses. Once the youth of the world mature they will implement
products to the well known companies we know of today. SLowly but surely it will happen. 10-20 years I say.
!¡ V ¡!
macrumors 6502a
Though prices for
hardware have come down in price, its their profit margin that makes up the most part of the cost of their products. R&D is not cheap. How many companies are creating products that have the luster of consumers, not many.
is doing a fine job thus far. It's not their products that I think they care about their customers in, it's their support. The Genius Bar as always been a friendly place for service and very helpful and so has apple care. But any other company service center is terrible. I hate Dell and other PC maker's service centers.
Apple will be the next Microsoft soon.
That's what I first thought, I just hope Apple won't change how great of a company they are.
FJ218700
macrumors 68000
I think they'll hit double figures closer to 2010 depending on there current progress now.
But still it's nice to see that Apple is expanding
as someone else alluded to, the rumored sub-notebook will fill a niche currently provided only by platforms sporting MS software. If Apple markets the sub-compact correctly, I a further 3% increase in the coming year may not be that unrealistic.
Roy
macrumors 6502
This is not a true Apples-to-Apples comparison. Apple makes the system software (OS X) and you must buy Apple's hardware to run their system. Microsoft makes the system (Vista), but other companies make the hardware for Vista to run on.
SheriffParker
macrumors 6502a
Sometimes I see Apple computers in adverts and such, but the Apple logos and writing have all been airbrushed off, as if its some brandless computer.
Is this because the advertisers don't want to work with Apple, or is it Apple who wants to remain anonymous?
Agreed, I know people who call the geek squad to install the printer they bought when all they have to do is 1)plug in usb cable 2)plug in power cord 3) power on.
You should give the credit to Intel... PowerPC was a lemon (of course, Apple agrees or they wouldn't have switched).
FJ218700
macrumors 68000
how were PPC platforms lemons?
I can never get to 50%. Apple sells computers in the $1000 to $2,500 price point. Even if 100% of the people who buy at those prices bought Apple it would not be 50% of the total market because a huge majority of the market is at the under $1K price point. Apple simply ignores the largest market segment.
I say that based on Apples decision... if they chose Intel then there must be something wrong with PPC... otherwise they wouldn't have changed their entire processor lineup...
winmacguy
macrumors 68020
For the record, Apple DOESN'T build its own hardware it designs it and farms it off to Foxconn and other Asian manufacturers who then manufacture it so to go from 2.6 million units per quarter currently to say 5million units per quarter would just require planning and ramping up the manufacturing process followed by the same again to go from 5 million Macs per quarter to 7.5million Macs per quarter this time next year.