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Mac Market Share Surges to 5% in UK

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Apr 12, 2001
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A new study from market research firm Gartner pegs Apple's share of the personal computer market in the UK at 5.0% for the third quarter of 2009, ranking the company fifth among all vendors. The company's unit shipments increased 26.6% to move up considerably from a market share of 3.8% in the year-ago quarter.


135532-gartner_3Q09_uk.png


Gartner's UK PC Vendor Unit Shipment Estimates for 3Q09 (Thousands of Units)
The rankings were led by Acer, which surged into the lead in the UK with a market share of 24.2% behind the company's push into low-cost notebook and netbook computers. Dell, HP, and Toshiba all experienced significant declines in unit shipments, leading to an industry-total decline of 2.4% in unit shipments over the year-ago quarter.
Most of the vendors are facing a difficult time. "Interestingly, two vendors at either end of the price spectrum are winning the battle. At one end, Acer continued to provide price-conscious products through multiple channels to attract a wider buying audience. At the other end, Apple leveraged the "halo" effect of the Apple brand created by the iPods and iPhones into the PC arena, dominating the mid to higher price brackets."
Click to expand...
The report notes that Apple only barely claimed the fifth position in the rankings, as Samsung generated outstanding growth of over 200% year-over-year to leap to 4.8% market share.

Gartner's data also covered individual statistics for France and Germany, as well as broader numbers for all of Western Europe, but Apple was unable to break into the top five vendors in any of those surveys.

Apple has traditionally performed much better in its home market of the United States than it has in international markets, with the company claiming 8.8% of the US market during the same quarter. The new UK results, however, demonstrate even stronger growth there than in the US over the past year, suggesting that Apple's continued success has spilled over to its international markets significantly enough to begin ranking with the market leaders there.

Article Link: Mac Market Share Surges to 5% in UK
 
Article Link
https://www.macrumors.com/2009/11/11/mac-market-share-surges-to-5-in-uk/
It's the very significant market share of "The Others" that explains why Apple, and with them OS X, will never become a mainstream player. Apple does not play well with others, and they do not want to have Hackintoshes on the market. But people, obviously, want to use customized and self-assembled "other" hardware - hardware that fits into their budget.

I would rather like to see a number of how many of those Apple machines also have a copy of Windows on them. Has Microsoft already reached the 100% mark by now?
 
Apple has 0 stores and 0 advertisement in many European countries - Britain being one exception. Hopefully they will start investing in stores and advertisement throughout Europe soon. Before that, we will not be seeing any impressive European market share numbers.
 
incredible how apple grows in the market with such (more) expensive hardware...

I suppose the reason is because their stuff is really good and their marketing is even better.
 
OS X is in a good place, its obviously not the #1 OS by market share, but it doesn't need to be. It's an alternative to Windows, and PC's in general, and because its a good alternative (the best alternative for many people!) it drives sales for Apple.
 
Build an Apple store (or two) in Denmark and BOOM! Apple sales figures would explode!
Come on Apple... We need the official touch in Copenhagen...
 
dumell said:
Apple has 0 stores and 0 advertisement in many European countries - Britain being one exception. Hopefully they will start investing in stores and advertisement throughout Europe soon. Before that, we will not be seeing any impressive European market share numbers.
Click to expand...

The France store just opened a few days ago, with another to open soon.

I'm sure Apple will invest in more stores across Europe.

Also, The Mac or Macintosh was never meant to be for everyone - it was for the crazy ones, the ones that want to change their lives, and the world. The artists, the avant garde. Now sure it wants to appeal to more users.

I'd like to see what the costs are for each component of iLife vs equal or close to equal softare for Windows XP-7 would costs end users, and factor in the price of total initial cost. Then factor the time it takes for working drivers, downloading package updates for both platforms takes in the course of the first 3mths into dollar value.
 
madrag said:
incredible how apple grows in the market with such (more) expensive hardware...

I suppose the reason is because their stuff is really good and their marketing is even better.
Click to expand...

Also factor in the largest sales of ANY handset in 1 day - the iPhone on Orange UK; I'll bet this will be shattered by Vodafone UK's launch. Add both of these statistics ... and users perception of quality software and just simplicity along with accessories, put a store in countries like France, Italy, Germany etc and you'll see worldwide market sales explode.
 
I think there's one hell of a lot of wishful thinking in this thread, especially the "change the world" type comments... please!

Apple computers are still horrifically expensive in the UK compared to most other computers and it's really no surprise to see the netbooks doing so well.

I have a Mac Pro, a Mini and a MacBook, so I love Macs, but even so a fellow Mac fan and I have to laugh whenever we see Apple's pricing policy in the UK - 'hmm lets trim the specs and increase the prices" seems to be the mantra.

But they are obviously selling, although I suspect this is down to an uncritical media - the UK press adores Apple and by and large give them far more free publicity than their products or the market share really merit.
 
Congratulations. I'm curious, does Apple spell the words in the OS funny like I see on the British comedies. Also, does VoiceOver have a british accent and does it sound like the people on Little Britain? Inquiring minds want to know.
 
Acer seems to be doing well across many fronts. The Zino HD from Dell and the Acer Revo look like some other contenders as well.
 
This is great news but we need more Apple Stores in the UK, there are hardly any in the north of England. The majority of them are built in or around London.

York would be great, and why Leeds doesn't have a store is beyond me!
 
Full of Win said:
Congratulations. I'm curious, does Apple spell the words in the OS funny like I see on the British comedies. Also, does VoiceOver have a british accent and does it sound like the people on Little Britain? Inquiring minds want to know.
Click to expand...

OK, get your whole perception of British people...

You got it?

Now throw it out.

:eek:
 
I've never seen so many Macs as in the UK! (And in Eastern Europe people don't even know what Macs are!)

There is a reason why Apple is doing so well!
 
Hmm. Great news, but for some reason I though it was higher than 5% over there already. Anyway, world domination!
 
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Seriously?

That's really good news!
 
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Wow. Impressive news especially in the recession!

I wonder how many more switchers there will be over the Christmas period.
 
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