rayz said:The stores are about brand recognition more than anything else. As I said before, even without a whisper of Vista on the horizon, Wintel sales are getting increasingly stronger; I really don't see the situation changing much when (if?) Vista is actually released.
I do find it a bit odd that Dell have decicded to open stores ... but you can't actually buy machines there. Didn't they learn anything from the Gateway fiasco?
Well, you said yourself that the stores are about brand recognition(I do believe that if you want more brand recognition, that means you want to get your products to more custumers thus increasing your market share, but thats just me)
Don't get me wrong, I find completely ridiculous the idea of opening a store that has no products for sale... You might just call it a Showroom...