software: can be upgraded/updated on both sides
hardware: not so much on the Apple side
RAM & Hard Drives are the 'Pareto Principle' majority of the upgrade interest and not particularly impossible to do. We're predominantly looking at the relative niche of enthusiasts (including gamers) who want to do CPU transplants/overclocks and Graphics Card upgrades for what can't be done in an all-in-one ... or in a laptop.
Gosh, its odd how we keep on trying to ignore the brutal fact that huge percentages of the consumer base ... over 50% on PCs and even higher on Mac ... are voting right now with their wallets to buy products that aren't upgrade-friendly (eg, laptops).
and us heard that about 1 gazillion times:
before the mac mini launch
before the ipod mini launch
etc.
But not from me. Check the archives.
then your niche argument: was an acceptable argument 5 years ago but just look at the apple line objective for once:
a super mini desktop using laptop parts: in non apple world that's a niche in sales
an All-In-One PC: in non apple world even more of an niche
an 2300+ dollar workstations: compared to normal desktops: ultra niche
Macbook Air: ultra thin frequent travelling executive laptops: niche
Apple TV: niche
Yet nothing has really changed for more than merely 5 years in the overall scheme of things for the product line: the PowerMac was merely running on the G5 (G4 previous), and the iMac has been an all-in-one since it was introduced in 1999. The AppleTV has always been called by Jobs to be a 'hobby'.
Which brings us to the mini. It has never been a technially "serious" product, but was instead a pure business case: its a marketing honeypot to attract switchers based more on its price point than its technical prowess.
Which merely makes my point that this debate isn't about technology, but business.
on the non niche side there is
Macbook
Macbook Pro
iPod
iPhone
Odd how you neglected to mention that MacBook Air: it is also a product intended to satisfy marketing prowess tour-de-force far more than technically filling a product 'niche'.
could it perhaps be that apples desktops haven't been updated like forever and are ridiculous bad value at the moment ?
Sure, that's a factor ... but because the way that Apple operates, this happens
every year.
We do need to keep in mind that proverbially 99% of the all of the recent teeth-gnashing is simply because Intel has released the sexy new i7 chip, and other vendors are to market first ... apparently, you've forgotten the looooooong painful wait for the PPC G5 back in 2003.
and why no netbook from apple ? been a raving non-niche success and ridiculously popular and apple does nothing
I don't dispute that a big bagful of netbooks have been sold, but that's not the key question. The key question is:
but are they making any money on them (profit)?
edit: what i forgot: isn't it better to have mac sales cannibalized by _other_ mac sales than having mac sales cannibalized by non-mac sales ? or do you need a business plan for that ?
By refusing to make
'cheap crap', Apple is definitely losing sales. However, one must again take a step back and ask yourself:
is the goal more sales? Or is it something else? The old adage applies:
"We lose money on every sale, but we make it up on volume!".
edit2: forgot as well: 1 year warranty as standard for a premium brand: should i laugh or should i cry ?
You should be more cynical and recognize that it is a business opportunity to increase profits through the add-on-sale of an extended warranty.
Like it or not, Apple is a for-profit enterprise, not a charity.
-hh