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If this crowd is generally very PRO Apple- and I certainly think it is- and this crowd is finding lots of faults with ever-rising prices, ever-rising margin, seemingly important features being cut in new generations and nickel & diming- while nothing completely new in the Appleverse- I don't think I'm the only person seeing it at a greater level than ever before.

You and them are not pro-Apple then.

What you and they want is cheaper computers and more control to yourself: Using third-party hardware, installing software outside Apple's control, opening up iOS, more app stores, etc).

Apple is all about being in control and high prices. If you take that away from Apple, it's not Apple anymore.

It's like saying you're a Disney fan but you think they should make porn movies and add some strip joints to Disneyworld.
 
I'm almost an Apple everything guy. And until Silicon, one could buy a base Apple computer and then buy RAM and storage in competitive markets without the Apple markups to beef it up. Now such choices are unavailable. If you want to buy Apple, you have to buy it all from Apple and you have anticipate MAX need right up front because you can't add either internally later.

Apple is all about being in control. And that can be quite good... or not good depending on the lens through which one looks and how that great power is applied.

And Apple is known to have an Apple premium... but that's GROWING last few years. Some years ago, Apple margin was consistently UNDER 40%. Now it's 45%. How long until it's 50%, 55%, etc? Shareholders want more profit! Raise those prices! Add those fees! Cut some value out of products to lower costs! Etc.

It can easily continue to be Apple without ever-rising prices. If margin was cut back to <40%, it would still be Apple. It was Apple when one could buy their own RAM expansion and their own storage from third parties. It was Apple before they were a Trillion dollar company. It was Apple when they had to borrow money from Microsoft to survive.

And I'm NOT an Apple fan... just a 20+ year Apple consumer... who in this Silicon phase finds Apple choices like jacking up non-competitive fees higher & higher making me rethink whether I want to continue to buy Apple stuff. Money that was ready to spend on MBair this year did not flow to Apple. And where it went instead kicks that potential purchase can 2 years down the road.
 
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Apple fans can read such comments and basically say "See ya..." but that won't work for Apple if MANY ever start questioning why RAM costs about 3X-5X market, why SSD can be 3X-5X market, etc. Eventually, even fools wake up to wanting (or needing) more for their money.

Let's use the 19 year old as an example again.

First, I'm not sure if she knows what RAM is and I'm pretty sure she doesn't know what a SSD is.
My biggest fear is that one day I have to try to teach her what a file system is.

A lot of today's Apple customers have no clue about the technology. They just use it and have no knowledge of pricing or where Apple gets most of its hardware profits from.

And Apple's best sellers are the base configuration of the MBA and MBP and those are the machines most of the customer base buys.
 

Which isn't a good solution when she is going backpacking in Indochina. They don't have to be good and shouldn't come in two parts which the dongle would do. And the price of a dongle and a good headphone is more expensive than just Apple EarPods.

She already has AirPods and other bluetooth headphones.
 
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Let's use the 19 year old as an example again.

First, I'm not sure if she knows what RAM is and I'm pretty sure she doesn't know what a SSD is.
My biggest fear is that one day I have to try to teach her what a file system is.

A lot of today's Apple customers have no clue about the technology. They just use it and have no knowledge of pricing or where Apple gets most of its hardware profits from.

And Apple's best sellers are the base configuration of the MBA and MBP and those are the machines most of the customer base buys.

OK but if she IS the Apple customer and has no knowledge of pricing, I hope she is getting the degree or business acumen to make enough money to pay for it herself when you or her mother stop providing it for her. In maybe 6 years when she may be on her own, I hope she and many others like her are able to afford 2031 Apple technology. At some point those who have clues about technology and knowledge of pricing stop providing for this apparently clueless/naive next generation.
 
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Hmm, the initial graphic post announcement didn’t have the hdmi or sdxc port showing.
Thats why I double checked apple.com before claiming something. But just the screen, speakers, fast charging, and battery upgrade are worth more than the $100 premium over the 8/512 M2 MBP.
 
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You and them are not pro-Apple then.

What you and they want is cheaper computers and more control to yourself: Using third-party hardware, installing software outside Apple's control, opening up iOS, more app stores, etc).

Apple is all about being in control and high prices. If you take that away from Apple, it's not Apple anymore.

It's like saying you're a Disney fan but you think they should make porn movies and add some strip joints to Disneyworld.
Nonsense.
No one has mentioned IOS or installing software outside Apple's control, except you when creating this straw man argument.
Apple's revenue has dropped by 34% this quarter when compared to the same time last year.
That is for a multitude of reasons, but one of those reasons is almost certainly because Macs are poorer value for money (particularly at the base price point) than they were in the past.
8GB RAM and 256GB storage being default for a decade is unreasonable, charging $400 for a storage that costs $40 is unreasonable too.
As for those people on this forum who mention this not being 'pro Apple'...It's the complete opposite.
I'm one of those people and I've thousands of pounds worth of Apple products in my home.
Over the years my total spend on Apple products for my home and business is hundreds of thousands of pounds.
Indirectly, I'm responsible for hundreds of thousands of pounds worth more.
There are many people and even businesses out there today using Macs and Apple products because of me and I've no doubt that applies to many others on this forum who have done the same, so dismissing me (and them) as not 'pro Apple' is ludicrous.
Claiming we are not the general user is you (and Apple) missing the point.
If a significant part of your existing customer base is constantly complaining about something, they've likely got a point.
If you just ignore them, it alienates them and damages brand loyalty, which will ultimately lower sales.
I'm not saying this alone is why Apple's revenue has by dipped (it isn't), but it's definitely a contributing factor.
I have no direct line to Apple, so I (and many others) come to forums like this to tell them...they need to upgrade their base offering.
This is waaaaay overdue. You could argue it didn't matter in 2016 or 2017...but we are nearly in 2024.
Enough is enough.
If you are at a football game and the most loyal season ticket supporters of the team are complaining about the head coach...they probably have a point.
You don't have to listen to them, but then don't be surprised if the team isn't playing well and the crowd attendance drops by 34% compared to the season before.
 
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You have it backwards. Prices are giving up precisely because Apple is selling less. In general, users are upgrading less frequently, so Apple is attempting to offset this by way of higher margins and stronger exchange rates.

I don’t see it as an inherently bad thing. Many people likely got a new Mac or iPad during the pandemic and this is testament to their longevity.
Shareholders want value in their investment in a company, problem is so does the customer. Its the latter Apple forgot about.
 
Replaced my wife’s 2015 iMac with an open box M1 (16/512). $1300 was better than $1900. She won’t notice the processor, she’s a psychologist not a video editor.
The way you opened your first sentence, I was thinking for a second you were about to write you traded your wife on an M1. Glad you kept her and got her computer upgraded instead. Not sure how she would have felt having her picture appearing on the refurbished store.
 
I certainly hope Apple flips their focus. M1 is already good enough for even light Professional use cases. Apple needs to focus more on the high end. It’s quite ridiculous that the best of the best is the Ultra SoC as it is today. I have both M1 Ultra and M2 Ultra but still there needs to be something better. Stop focusing on the lowest of the low as you still don’t have an answer for the 2019 Mac Pro.
How big is the club you are in? Do you think your much wanted M3 Mac Pro Ultra Deluxe Super Duper, will have the profit margin to replace the majority of Mac sales lost by not worrying about the masses?
 
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Shareholders want value in their investment in a company, problem is so does the customer. Its the latter Apple forgot about.
I don't think it's about the lack of (perceived) value to the Mac at all. It's not that people aren't buying Macs and flocking to windows (the PC market in general is contracting). It's that the M1 chip represented such a huge generational improvement. This, coupled with the pandemic, resulted in a lot of people getting an M1 Mac between 2020 to 2022 and what we are seeing now is a lull in sales because the people who wanted a new Mac have gotten one and aren't upgrading anytime soon.

I got an M1 MBA when it was first released. It more than suffices for my needs, and I am really on the fence about getting a new Mac. It's only been 3 years, and my MBA doesn't feel slow or lacking at all. It's not that the 15" M2 MBA or the newly released 14" MBP suck. it's just that the M1 is so good (long battery life, great performance, low heat generated) that I don't think I would see any noticeable improvement from upgrading at this point.

Similar with my iPhone 13 Pro Max (which I expect to keep for at least 4 years) and my 2018 iPad Pro (which has just received its 5th software update). I am also still holding on to my Apple Watch Series 5 as well. I pay more upfront, but I know they will be supported for many years to come.

I feel this to me is value right there. Maybe the competition is cheaper, but then they wouldn't exactly be giving me more of what I want, but instead saddling me with more problems that I have to contend with.

I see many people here attempting to spin this as retribution for Apple overcharging for ram and storage upgrades. Nothing could be further from the truth, IMO. What I see is Apple being a victim of their own success, meaning the M1 was such an impressive feat, that so many people bought in then, that it's hard to convince them for more regular upgrades. I don't see that as a failure, but as evidence of how amazing the M1 release was, and precisely why I would continue to first look at Apple's lineup first when I need a replacement.
 
I'm almost an Apple everything guy. And until Silicon, one could buy a cheaper Apple computer and then buy RAM and storage in competitive markets without the Apple markups. Now such choices have been taken away. If you want to buy Apple now, you have to buy it all from Apple and you have anticipate MAX need right up front because you can't add either internally later.

Apple is all about being in control. And that can be quite good.

And Apple is known to have an Apple premium... but that's GROWING last few years. Some years ago, Apple margin was consistently UNDER 40%. Now it's 45%. How long until it's 50%, 55%, etc? Shareholders want more profit! Raise those prices. Add those fees. Cut some value out of our products to lower costs. Etc.

It can easily continue to be Apple without ever-rising prices. If margin was cut back to <40%, it would still be Apple. It was Apple when one could buy their own RAM expansion and their own storage from third parties. It was Apple before they were a Trillion dollar company. It was Apple when they had to borrow money from Microsoft to survive.

And I'm NOT an Apple fan... just a 20+ year Apple consumer... who in this Silicon phase finds Apple choices like jacking up non-competitive fees higher & higher making me rethink whether I want to continue to buy Apple stuff. Money that was ready to spend on MBair this year did not flow to Apple. And where it went instead kicks that potential purchase can 2 years down the road.
Ditching Intel really let Apple leap ahead in terms of the profit margin on Macs... the ridiculous markups do feel greedy at this point. They're more ridiculous now than ever.
 
This is misleading.

The 10-core M1 Pro has 8/2.
The 10-core M2 Pro has 6/4. So it achieves the same result while drawing less power.
The 11-core M3 Pro has 5/6.
It’s not misleading. It shows the 10 core M3Pro chip is being downgraded each revision in terms of Performance cores and actual performance.

The whole point of buying the Pro chip is if you want more performance. If you want the chip that draws the least power you get the base M3.
 
I don't think it's about the lack of (perceived) value to the Mac at all. It's not that people aren't buying Macs and flocking to windows (the PC market in general is contracting). It's that the M1 chip represented such a huge generational improvement. This, coupled with the pandemic, resulted in a lot of people getting an M1 Mac between 2020 to 2022 and what we are seeing now is a lull in sales because the people who wanted a new Mac have gotten one and aren't upgrading anytime soon.

I got an M1 MBA when it was first released. It more than suffices for my needs, and I am really on the fence about getting a new Mac. It's only been 3 years, and my MBA doesn't feel slow or lacking at all. It's not that the 15" M2 MBA or the newly released 14" MBP suck. it's just that the M1 is so good (long battery life, great performance, low heat generated) that I don't think I would see any noticeable improvement from upgrading at this point.

Similar with my iPhone 13 Pro Max (which I expect to keep for at least 4 years) and my 2018 iPad Pro (which has just received its 5th software update). I am also still holding on to my Apple Watch Series 5 as well. I pay more upfront, but I know they will be supported for many years to come.

I feel this to me is value right there. Maybe the competition is cheaper, but then they wouldn't exactly be giving me more of what I want, but instead saddling me with more problems that I have to contend with.

I see many people here attempting to spin this as retribution for Apple overcharging for ram and storage upgrades. Nothing could be further from the truth, IMO. What I see is Apple being a victim of their own success, meaning the M1 was such an impressive feat, that so many people bought in then, that it's hard to convince them for more regular upgrades. I don't see that as a failure, but as evidence of how amazing the M1 release was, and precisely why I would continue to first look at Apple's lineup first when I need a replacement.
I think is is more accurate than "Sales are down because Tim Cook is mean". I'll upgrade my iPhone XR, but I have no reason up upgrade my M1-Pro, my M1 iPad Pro, or my Series 8 Watch.
 
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You can only take that strategy so far. Apple would have done better to raise the base price of the M3 by $100 and made the base memory 16Gb or hold the pricing and make the base memory 12Gb. When the iPhone 15 has 6Gb of memory, it makes the 8Gb on the M3 look pathetic. Especially as the 8Gb will result in excessive SSD wear from swap usage. Like their reluctance to port the hard 80% charging limit from the iPhone 15 to older models, Apple never misses a trick to shorten the replacement cycle.
This kind of PR-oriented thinking (“don’t offer 8GB at all because there will be a huge turmoil, no matter if it makes sense or not, start with the more expensive one!”) only happens in tech forums. In reality, it’s better to sell a lower-end model if most people buy it and customer satisfaction is off the charts. I’d bet the standard MBPs make way more than 50% of sales.
 
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Ditching Intel really let Apple leap ahead in terms of the profit margin on Macs... the ridiculous markups do feel greedy at this point. They're more ridiculous now than ever.
It does feel like the best of both worlds here. I assume that even after factoring in the costs of designing their own processors, Apple is still saving on each processor they include in their Macs compared to buying the next best equivalent from Intel, while at the same time being able to ship their Macs in the desired form factors (thin and light, with great power efficiency).

At the same time, users benefit from improved performance over what they would normally get from an Intel laptop (under the right circumstances and use cases). As long as I feel that I am still getting value from my Apple products, it really doesn't matter to me what their profit margins are.

Apple has more than earned it, through their ability to deliver a unique experience via their control over hardware and software.
 
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Apple Silicon is impressive, maybe too impressive that people don’t need to upgrade.
That's a good thing but Apple will have some slight OS improvement that will only work with a new machine :)
Or maybe kill the tablet?
Oh no!!!! People use tablets in sci-fi movies :D
It's not Apple's objective to sell as many Macs as possible. They have from time to time stated this clearly (also under Jobs). It is Apple's objective to earn the most possible money from whichever amount of sales achieves this.
Yep and they do it very well.
if Apple started to cater for the mass market, the products targeted to the premium market would suffer.
Lol, this is so loony many people are crying from laughing so freaking much.😂
Apple already tried once to reach mass-market, and it almost killed them.
There were many other variables that led up to the almost crash and burn Apple of the 80's.
 
Buy her NOT-Apple earphones for pennies on the dollar and tell her it's Apple. ;)

And then make sure she gets a lucrative degree, so she can afford to pay any price for Apple stuff when margins grow on to what: 55-60% in about 4+ more years?

As to representative, the point seems missed. MR is an Apple enthusiast site. Yes, it certainly draws in some Anti-Apple people too. But if you hang here, you probably aren't doing it solely to waste time talking about a topic of no interest.

If this crowd is generally very PRO Apple- and I certainly think it is- and this crowd is finding lots of faults with ever-rising prices, ever-rising margin, seemingly important features being cut in new generations and nickel & diming- while nothing completely new in the Appleverse- I don't think I'm the only person seeing it at a greater level than ever before.

Consumer frustrations- especially accumulating frustration- drives consumer defection.​

Taking the concept to a micro, personal level, for the first time in well over a decade, I purchased a PC for "old fashioned bootcamp." And in getting the one I wanted I re-discovered costs like 8TB of SSD ($750 vs. Apples upgrade price of $2200) and 32GB of RAM ($100 vs. $600 for Apples upgrade price), etc. In fact, I purchased an entire gaming PC for less than Apple's 8TB SSD upgrade price... and equipped it with 10TB of SSD.

My old MB was failing due to old battery. So I wanted to give Apple too much money for the new MBair 15"... until I configured it as I wanted it and found pricing well in excess of MBpro. That revised my considerations back towards another MBpro... and then ultimately led me to choosing not to FARRRRRRRRR overpay for RAM & SSD ugrades but just put a $55 new battery in my old MB and ride it another year or two.

Furthermore, those 2 experiences together have me thinking that if RAM & SSD relative pricing doesn't significantly improve over the next 2 years, my next laptop may be a Windows PC... something I wouldn't even have considered 5+ years ago.

The point: accumulated goodwill will help motivate overpaying the premium to stick with the beloved platform for some amount of time as long as the goodwill is regularly recharged. How does Apple do that? Throw customer value some bones instead of seemingly making every decision for shareholders. Else, "could not even consider PC" Apple people can be moved to reconsider. And shareholders can't enjoy "another record quarter of profit" without consumers buying lots of Apple stuff.

Apple customers don't need shareholders at all. But that doesn't work the other way.
Apple fans can read such comments and basically say "See ya..." but that won't work for Apple if MANY ever start questioning why RAM costs about 3X-5X market, why SSD can be 3X-5X market, etc. Eventually, even fools wake up to wanting (or needing) more for their money. And then the true benefits have a much greater burden to overcome very tangible negatives. Again, 5 years ago, I wouldn't even consider a Windows laptop. Over the next 2 years while I stretch this old MBpro, I'm thinking about it. And in 2 years, I will not pay these markups- or more- for M5 RAM & SSD. Is that just me? Maybe. But I don't think I read that between the lines of MANY fan posts.
You are spot on with this analysis.

Earlier this year, I was looking to replace my aging personal Intel MacBook Pro. Natural replacement would be 16" M2 MacBook Pro but that changed this time due to Apple pricing (particularly for upgrades). Not that I could not afford it but I just did not see value for money. So I went for LG Gram 17" 16GB/1TB (2 TB4, HDMI, USB, nice battery life, 16:10 screen). It's is 17" inch ultra slim and ultra light (1.35kg) laptop that is getting more compliments from people than any recent MacBook did. Price was half of the base 16" M2 MacBook Pro!

So instead of getting another Mac I ended up with Windows laptop as my primary machine. And I am Mac user for 20+ years, starting with iBook G4. I was happy to pay a full price for the first Retina MacBook Pro back in 2012 then a few iterations of fully loaded MacBook Pros. I also have M1 MacMini and pretty much every other Apple product. But this time, Apple did not get my money. Not only that value was not there but macOS is slowly going downhill (I still remember when every new version of OS X would make my machine faster).
 
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I think their current design is great, but they could be doing so much more. Their focus has only been mostly on processing power and design... and not much else. I think they feel they burnt their fingers with Touch Bar and butterfly keyboards... and have played it safe.
Don't disagree, but let's not forget the current body came out in 2021, so it hasn't even been 3 years yet of this current design. Apple has historically always done a body refresh every 3-5 years (the butterfly - Touch Bar MBP came out in 2016), so this is really par for the course.

M3 was the chip everybody seemed to be waiting for…but I am not so sure that it is compelling buy anymore …price increases, core and memory bandwidth changes and the same unusable 8Gb in a so-called “pro“ model…:rolleyes:
and one more thing, why is the space black only on the higher end models? I could have been tempted by asthetics.
Yah, I think it's clear the pre-hype from 3nm didn't quite pan out. It's still a solid upgrade in its own right, but definitely more on the "iterative" end of the spectrum. In many ways, M1 was so good, it spoiled us in how large of a leap can be done... but this was really a "once in a decade" type leap. And the Space Black only on the higher end - Apple's done this many times before. At the end of the day, Apple is a "luxury tech brand", and while it's really opened up its target market, it knows how to let its higher-end customers get the "quiet benefit" of a product that others can see is the newest / latest / higher-end.

The Space Black option is only on the higher end model so that anyone looking at your machine will know you didn't splash out for the super expensive model, or you are running a previous gen model (M1 or M2). Apple are using this tactic to compel you to not look cheap, and it's quite a hostile move to users (especially in combination with their insane SSD and ram prices). Apple don't care if you spent a fortune on a maxed out M2 pro just months ago, now everyone knows it's not the top spec because it's not Space Black.
I don't quite agree on the 2nd part... Don't think it's meant to be malicious / hostile, it's just a way to differentiate the higher end. The non-Pro iPhones are obvious when they only have 2 camera lenses vs 3 in the Pros. TONS of people have the non-Pros even if it's obvious they didn't get the more expensive version, and I think there's zero "hate" from others who think those ppl are cheap. You're right that they make the Space Black only on the expensive models intentionally though.

I have the 14" M1 Pro/32GB/1TB. It's two years old but still feels brand new. I may upgrade next cycle (M4 Pro or whatever they end up calling it).
Exact same boat. Day 1 buyer of 14" M1 Pro 32GB/1TB. Still fantastic, and have no thoughts or need to upgrade.
 
They will have to start offering payment plans with an upgrade cycle. Like car leasing. Can’t expect people to drop $2500+ on laptop every two years let alone once a year.

Apple Silicon is impressive, maybe too impressive that people don’t need to upgrade.
They already do! If you're in the US, Apple Card lets you finance 0% for 12 months!

Be careful with the use of “everyone”. Back when it was all iMac and no display for the Mac Mini, “everyone” wanted Apple to bring out a two-box solution.

Combining the 21.5 and 27 much iMac’s into one 24 inch solution for casual users, and a 27” display with two (not counting Mac Pro) options for the computer for power users, is a perfectly valid and sensible product lineup, in a segment that is in decline. We can all agree that the pricing is tough, but that is a different discussion.
Yes I think part of the "problem" is that the old 27" iMac was such a good deal. Like beyond good. The panel itself was basically worth the cost of the whole thing - it was almost like getting the "computer" part for free! It was a nice run but was probably skewed to customer value. I'm not surprised that eventually, in a way that made sense for Apple, they "equalized" the value-proposition to be more "fair". Unfortunate for those users, but I get it, as a large public corporation who needs to balance customer value vs growth and profits.
 
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