I suspect that the vast majority of Mac users buy the cheapest products, especially considering worldwide shipments. The most popular line should be the more affordable MacBook Air, and Apple has already upgraded it with the M1 in November 2020. Some users are certainly waiting for the M1X or so, but I guess that the number of users around the world willing to pay some $2,500 for a computer and deciding to wait for a revised MacBook Pro is not going to significantly change the worldwide PC market share.
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Mac Shipments Continue to Rise Amid Surge in Demand for PCs [Updated]
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It doesn't show it directly, but if the overall market is growing 13.2% and Apple is growing 9.4%, it means macOS has lost market share to Windows or other OSs. I guess we'd have to look at separate stats that show the market share by OS to truly conclude if macOS is losing to Windows or if both are losing to other OSs.
well I see truth is something personal and 0.2% loss in market-share is nothing
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Is market share usually defined based on the quantity sold, number of individual users, or number of machines in use? Some of these could allow the metric to move in the opposite direction as the sales growth—for example, if one goes by number of machines in use and PCs tend to be retired from service sooner than Macs. (Not stating this is the case, just pedantically pointing out the possibility.)
Yeah, following the link, the headline is:
“PC Demand Remained Strong in the Second Quarter Amid Early Signs That Market Conditions May Be Cooling, According to IDC”
And the latest version of MacOS uses RISC code that goes back to the early days of PowerPC. What’s your point?
Not being celebrated, no, but losing Mac marketshare isn’t the end of the world for them anymore. That hasn’t been the case for awhile. As long as they’re able to make enough for the developers that are making apps for iOS and iPadOS, then they’re doing fine.
yet apple's laptop computer market share is quite small and even shrinks.
As long as they keep trying to sell stupidly overpriced RAM and SSD upgrades, most people that need a larger storage for instance won't even start to look at apple's laptops. While they offer competitive entry level Macbooks, getting two terabyte of storage for instance adds 80% to the MacBook Air price tag... when it should add 15%. laughable!
As long as they keep trying to sell stupidly overpriced RAM and SSD upgrades, most people that need a larger storage for instance won't even start to look at apple's laptops. While they offer competitive entry level Macbooks, getting two terabyte of storage for instance adds 80% to the MacBook Air price tag... when it should add 15%. laughable!
For both quarters Apple has been growing slower than the average, M1 doesn’t seem to save Apple as everyone expected.
Yea but I’m sure they are squeezing out more profit per computer due to not paying intel.
Most consumers haven’t got a clue what M1 is. To them it’s just another MacBook.
There was a lot of peoples saying the M1 will kill Intel, etc. Of course that does not make any sense. Peoples buy a Mac if they want Mac OS otherwise they buy a PC. I for myself switch 10 years ago but I know a lot, a lot of PC users and none of them gives a second thought about M1. Maybe in a few years when the graphics will be much better but now they are only good for video editing. Even then they will have to be price competitive with a PC with a decent video card, I am not sure Apple wants this.
I have a mini M1 and it's great. When all of my usual apps get coded for ARM, I will be buying a maxed out mini or the larger iMac. Then comes a MacBook Pro M2 for work. I don't mind using Rosetta but I don't mind waiting either. I'll keep my 2018 MBP around for when I need Windoze.
Apple will never own or even compete in the desktop market until they:
1. Get a sub $1799 machine that can compete with middle-tier nVidia/AMD cards.
2. Then, get popular games written for ARM.
But I don't see much incentive for companies like Epic/Blizzard to do this, even if the graphics are there. Apple isn't as motivated to put games on MacOS because they can't control the purchase of apps/games/subscriptions/in-app-purchases and get their usual 30%. In 2020, Mac sales were 9.8% of total revenue. So, yeah, Apple will probably never compete in the desktop market, but the M1 is certainly the start they needed.
The way I see it, the death knell will come for Intel in the form of more PC OEMs shifting to integrated processor chips for the performance benefits, leaving less of a market for standalone processor / graphics card businesses like Intel, AMD and Nvidia. It’s not that people will suddenly abandon their Intel PCs for M1 Macs in droves. It’s that Apple will create a new parallel market that the PC manufacturers will eventually hop on, leaving Intel’s legacy business model behind.
For all we know, building your own PC may eventually be relegated to an enthusiast market as well.
One can dream…
The way I see it, the death knell will come for Intel in the form of more PC OEMs shifting to integrated processor chips for the performance benefits, leaving less of a market for standalone processor / graphics card businesses like Intel, AMD and Nvidia. It’s not that people will suddenly abandon their Intel PCs for M1 Macs in droves. It’s that Apple will create a new parallel market that the PC manufacturers will eventually hop on, leaving Intel’s legacy business model behind.
For all we know, building your own PC may eventually be relegated to an enthusiast market as well.
One can dream…
Yes, but no..
One thing we aren't mentioning here is that most of the thoughts for the end of Intel is coming from the consumer market, and more importantly, the end-user market. Intel and AMD will both still thrive because of what is needed on the server side of things. Everything midrange to enterprise level is still dominated by Intel with little ground being owned by AMD.
Unless Apple or someone at the SoC level wants to enter that market and has the belief that their CPUs will hold their own in that market, Intel and AMD will continue to thrive as they have for the past 25+ years.
BL.
Probably, similar to furniture and rest of electronic/consumption increase during the pandemic. But Macs were on the rise before it, so it's more like people realised they can't work on a tablet or their old dual core laptop is already showing its age. And people now has realised how important is having a good computer to work with, now that they had to deal with it for hours at home. Before they just cared about having a good phone.
It is very unlikely that Apple can compete in the PC gaming market. Windows has lots of games, and the reason for that is that it is widely used. Valve reports that there are some 120 million Steam users worldwide, which should roughly be the number of active Mac computers. A typical AAA game has to sell several million copies to break even, which usually means it will launch for popular platforms such as Windows, Playstation, XBOX and Switch, but not for Mac.
To compete with that, Apple would either need to offer a more powerful computer for the same price, or an equally powerful computer for a lower price. A more powerful computer for a higher price will not cut into the market. Apple needs something else to gain market share, and then start attracting manufacturers to port their games to the Mac.
The game is afoot with users that don’t currently own any PC (millions upon millions today, many more millions in the future). If the user doesn’t care one way or another, but this iPad or Mac works better with their phone, then that’s what they’ll get. Like you said, they won’t give a second thought about Apple Silicon, but that’s just what their choice would have in it, regardless.
And, when it really comes down to it, Apple only needs to sell 20 million Macs in a year, with half of those going to new users, in order to stay reasonably profitable and sustainable in this area. Out of the BILLIONS of people in the world, they ONLY need a paltry 20 million to keep their Mac business alive. That’s not a bad position to be in.
You can just put a period right there
I’d be quite surprised if Apple was to even entertain a notion of completing in the desktop market! Their cash cow is mobile, Air and MBP. And, they’ve been quite content selling in the low double digits of millions of units per year for awhile now.