I wonder if that's true. I'm really happy with my M1 mini and right now consider it a bargain. It crunches 4k video week after week without a hiccup. If I spend $800 more, I'd expect it to be a little faster. But unless I were to go with the Ultra version, I don't think it would be THAT much faster. So I'd rather keep the money in my pocket until the Studio has been put through its paces and reviewed.
BTW, I'm a bit confused by Apple's repeated reference to the Studio as a "modular" system. To me, that implies user-upgradable parts, which clearly can't be done with the Studio. I guess what they mean is that it's a box to which you can attach your own peripherals, like the mini.
Correct, the Apple world has been crying for a mid-range "tower" for years, never expecting to get one. Back in the day of the Mac Pro and user changeable RAM and drives, etc., way before the iMac Pro, etc., like when Core 2 Duo was a thing.
This BYO Keyboard, Mouse, and Display in something other than the "entry level" Mini is the closest thing to a powerful computer below Mac Pro territory that Apple has ever offered without a built in Display. And b/c of that it will be wildly successful. A bit pricey, but truthfully for the power, the M1 Max Studio at $2k is not a bad machine. At $1400-1700 it would sell at crazy volumes.
Best options if you are not a true professional using this as a means to a living are either waiting for an M2 Mini release before year end (along with the corresponding laptops) OR a refurb or discounted base Studio before year end as they become available at slightly better pricing. Unless you "need" it today, I wouldn't pay $2k for a base Studio.
The crappy part is that the sweet spot is a $2,200 Studio with 1TB storage. But refurbs and deals will likely be stock configs. So grab some external storage and deal with the fact that they start with 512GB. It's insulting but on par with Apple tactics to start a $2k computer with 1/2 a TB of storage in 2022.