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While I'm as enthusiastic as anyone to see progress with new Macs and M3, I'm not seeing this in October. This is a trade-in program change, not rumors of new Macs. The link to new Macs leans on one old rumor and a prior apparent relationship between trade-in program update and new Mac releases. To paraphrase an old Wendy's line: "where's the rumors!" (for new Macs about to be launched)

I can imagine a press release update of iMac to M2, maybe the iPad Air we've seen rumored, probably not the iPad Mini 7 due to lack of rumors this close to any presumed launch. It's just seemingly too quiet- to devoid of the usual abundance of rumors ahead of new hardware releases.

Roll out M3 anything now, and everything else seems a generation behind... including the wonder-device to be launched in the first quarter of 2024. Would Apple jeopardize the buying psychology for the rest of the Macs to get out only an iMac with M3? Would Vpro with M2 seem "cutting edge" wow if it follows M3 iMac 2-5 months later?

However, upgrade iMac to M2 and the spin can be that "every Mac is up to date with our latest technology. Buy now for the holidays." To me, that seems MOST likely in October.

If you are Apple Inc- chasing every possible dollar- do you shoot yourself in the foot with 1 or 2 M3 Macs or save them- even if completely ready now- until Q1 2024? Else, if M3 anything hits in October, Vpro will likely be upgraded to M3 too for launch. It's hard to sell a brand new thing's incredible technology innovations with (what would clearly be seen as) "dated tech" guts: "I'll wait for the M3 version."

It's easy to see a press release, harder to see a campus video showcase (but maybe- especially if M3 is unveiled) because Apple Inc would want to do anything it can to fuel even more revenue for the quarter. These ideas though seem to put some revenue for the rest of the Macs on hold "since M3 is now out, I don't want to buy a outdated Mac at these prices. So I'll wait for the M3 update."

Follow the logic and think about the money. I'm not very confident that a single Mac with M3 won’t drive too many delayed purchases of all other Macs by those "in the know" realizing that M2 is officially a generation behind.

All that shared: I'll look as forward to new Macs and M3 as anyone else. Through a pure consumer lens, progress is goooooooood!
 
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M3 please.

Also, if M3 Macbook Air gets released next month, Vision Pro will get a "free" upgrade to M3 before it gets released.
I have a feeling Apple will not release Vision Pro without the M3 chip at this point (outside of dev kits), especially if it will be launching early 2024 / near the same time as other M3 computers.
 
I have a feeling Apple will not release Vision Pro without the M3 chip at this point (outside of dev kits), especially if it will be launching early 2024 / near the same time as other M3 computers.
We already know that the Vision Pro has testing models with the M2. For a product of this magnitude, Apple wouldn't risk a 'silent update' to an M3 for the production model that's coming in a few months.
 
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I not convinced because notch and menu bar pretty similar height. With DI it’s not so simple. Anyway… if they do release Mac with DI all you M1/M2 Pro owners will have to upgrade 😄
 
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Roll out M3 anything now, and everything else seems a generation behind...
This is how it has been for M2 release cycle though. The number naming convention definitely poses challenges for release cycles (like feeling as if the upper echelon of pro Macs are inferior at the vanilla chip release), but it's nothing they haven't done before.
 
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We already know that the Vision Pro has testing models with the M2. For a product of this magnitude, Apple wouldn't risk a 'silent update' to an M3 for the production model that's coming in a few months.
They did it with the M1 Mac Minis. (Mobile A chip to Apple Silicon) The M3 will be out in other computers before the Apple Vision Pro.
 
This is how it has been for M2 release cycle though. The number naming convention definitely poses challenges for release cycles (like feeling as if the upper echelon of pro Macs are inferior at the vanilla chip release), but it's nothing they haven't done before.

Yes but before it was the most popular Macs getting the Mx lead, not apparently the least popular (gauged by Apple's own neglect). If going M3, roll out some laptops with M3 too, along with iMac so that more than just a single Mac is "latest & greatest." How many distinct rumors are we seeing in October- presumably the same month these will launch- about any such Macs? All rumors keep referring back to an old one made some time ago. Where's the pictures of the new XXXXXXXXX rumors? Where's the pics of the new colors? Where's the implication of dynamic island vs. notch rumor? Etc. Finally "double down on secrecy" success?
 
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They did it with the M1 Mac Minis. (Mobile A chip to Apple Silicon) The M3 will be out in other computers before the Apple Vision Pro.
Different situation. They couldn't put the M1 in the Mac mini dev kits because the M1 chip hadn't been announced yet.

There's no reason for them to push out an M3 this year, they're not on Intel's schedule. So if they want their silicon lifecycle to be 24 months, it's their own call.
 
M3 please.

Also, if M3 Macbook Air gets released next month, Vision Pro will get a "free" upgrade to M3 before it gets released.
I can’t imagine them touting all the benefits and competitive advantage with 3nm process, only to have AVP feature state of the art ARV/AR system with a last-gen chipset at launch

Let alone if an iPad Air gets the M3 before AVP. Knock on wood that it was just a marketing ploy to not show their hand back in June about their silicon roadmap.
 
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It's amazing how well connected the best analysts are to get the exact details of this right so many years in advance. They are true prophets and we should bow down to their deep understanding of the Apple universe. They know Tim Cook's mind better than Tim Cook or any of his direct reports. They are a miracle that can only be explained as a gift from God, deep study, genius, and wisdom. They should be highly compensated for their service to all of man kind.

Let's see how they change their mind tomorrow.
 
I want a new 24inch M3 iMac so bad I can taste it (I have an ooooold iMac atm). It makes me happy that it actually might be just around the corner.

It also makes me a little bit sad that that its apparently not worthy of an event which makes me think it might not be full of nice upgrades and surprises. I´m hoping it great and the reason for not having an event is that there isn't much other stuff to present.

If its only an M2 24inch iMac I will riot.
 
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