This is confusing and unfortunate. When I called Apple customer service to clarify the return policy, I mentioned the FAQ document that nrvna76 linked to. She said that she is familiar with that document and it only applies to purchases made at Apple retail stores. nrvna76's text chat with Apple customer service and the Apple FAQ document that nrvna76 links to suggest otherwise.
I'm worried that some people will--quite understandably--attempt a return after 14 days, only to be declined by Apple. That would be especially horrible for folks whose income is interrupted right now.
I think it would be very reasonable and good for Apple to extend the return period. Some people, like parents whose daycare is now closed, have extra burdens right now and 14 days might not be enough time to set up a new computer and get familiar with it. And of course, nobody can see one in person in an Apple store. A longer return period would help people, and without it, some will probably postpone their purchase decision and Apple might lose some sales.
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What you say makes sense. But then Apple should take down the FAQ document that explains the extended return policy--or they should edit it to state explicitly that it applies only to purchases from Apple retail stores.
