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Exactly. The major difference is cool factor.

I could be off my rocker, but there are only four differences I see between the 2 new Macbooks:

1. 2.0 GHz vs. 2.4 GHz.
2. 160 GB HD vs. 250 GB HD
3. Regular Keyboard vs. Backlit Keyboard
4. $1299 vs. $1599

Not sure I'd pay $300 more for 0.4 GHz, 90 GB, and shiny keys. But that's just me.

Agreed. The pricing really doesn't make a whole lot of sense on the MacBook models. When the store first launched yesterday, they actually had them both listed at 2.0 GHz with the only difference being the HD space, which made no sense at all. Now that we've discovered that the backlit keyboard is only available in the $1599 model, it makes a bit more sense... But still, those are some seriously measly features for a whopping $300 difference. I'll stick with 2.0 GHz, that's more than enough on a Mac system.
 
I ordered the 2.0GHz version online last night. Throughout the entire order process it mentioned the backlit keyboard. I'm sitting here looking at a printout of the order confirmation which also has it listed. So if it comes without one I'm going to be pissed.

Prepare to be pissed.

Big deal...its not a deal breaker. If you want to spend an extra $300 go ahead, Apple for sure will let you return it.
 
Big deal...its not a deal breaker.
Thanks for taking the time to explain my decisions to me. Actually, I'm buying this for someone who doesn't touch type and it IS a deal breaker. If I had known it wasn't included I would have bought the older $999 model. I'm going to wait for it to arrive on the off-chance that Apple does the right thing and ships backlit keyboards from the factory on those models that were ordered prior to the web site being updated, but otherwise it gets returned to the local Apple Store and Apple loses $300 in the downgrade.
 
Thanks for taking the time to explain my decisions to me. Actually, I'm buying this for someone who doesn't touch type and it IS a deal breaker. If I had known it wasn't included I would have bought the older $999 model. I'm going to wait for it to arrive on the off-chance that Apple does the right thing and ships backlit keyboards from the factory on those models that were ordered prior to the web site being updated, but otherwise it gets returned to the local Apple Store and Apple loses $300 in the downgrade.

That older model doesnt have a backlit keyboard - so obiv it wasnt a deal breaker for you.
 
you can only blame yourself for not doing the research and jumping the gun on your purchase. steve jobs himself said the backlit would only be offered on the 1599 version.
 
That older model doesnt have a backlit keyboard - so obiv it wasnt a deal breaker for you.
It was a deal breaker for the $1,299 model. And as far as not doing my research and jumping the gun was concerned, there were at least 3 places in the ordering process that the backlit keyboard was mentioned (including the customize page and the order confirmation) and that was what I had to go on...I didn't see the keynote. Are you such a fanboy that you're seriously going to say I should blame myself for assuming that something mentioned that prominently was actually true? Give me a break.
 
.I didn't see the keynote. Are you such a fanboy that you're seriously going to say I should blame myself for assuming that something mentioned that prominently was actually true? Give me a break.
It was a mistake on Apple's part, and they won't penalize you for their mistake. Call them up and they'll give you stickers to return the product at no cost to you.
 
I'd rather be that buy than the guy trying to get something for nothing.

Ok, whatever turns you on. As for me, I'm happy to take whatever Apple is willing to offer even if they're not legally obliged to do so. I guess that makes me a crook. Thanks for your constructive that guy insight!
 
well im typing on my macbook and it has no backlit keyboard. but i wasnt going to pay 300 bucks more. you win some you loose some. who cares, this computer is beautiful in every other way. im just wondering whats going to happen with the hundreds of people that ordered last night expecting backlit.
 
I'd rather be the guy trying to get what was advertised for the price it was advertised for.

Again see the terms and conditions that authorizes Apple to cancel your order if there are typographical errors.

And there is no such thing as "false advertising." Better yet call your local BBB and complain...
 
I'd rather be that buy than the guy trying to get something for nothing.

I don't know why people keep insisting this is "something for nothing".

So far today I've spent over an hour on the phone with Customer Service and still haven't sorted this out. On top of that - my Credit Card refund would not be processed for up to 30 days.

I don't know how much your time is worth, but the hour I spent on the phone alone is worth more than if they just threw in a free upgrade to the 2.4 for me...
 
I don't know why people keep insisting this is "something for nothing".

So far today I've spent over an hour on the phone with Customer Service and still haven't sorted this out. On top of that - my Credit Card refund would not be processed for up to 30 days.

I don't know how much your time is worth, but the hour I spent on the phone alone is worth more than if they just threw in a free upgrade to the 2.4 for me...

Why do you think your credit card refund would take up to 30 days? I have returned a lot of stuff to Apple over the years and it always gets back to my card within a few days (2-4) at most.
 
Again see the terms and conditions that authorizes Apple to cancel your order if there are typographical errors.
Once is a typographical error. Twice is misleading. Three times in three different areas in three different contexts is false advertising.

And there is no such thing as "false advertising."
See: http://en.wikipedia.org/wiki/False_advertising

In particular:

"What is illegal is the potential to deceive, which is interpreted to occur when consumers see the advertising to be stating to them, explicitly or implicitly, a claim that they may not realize is false and material. The latter means that the claim, if relied on for making a purchasing decision, is likely to be harmful by adversely affecting that decision."

Having quoted that, at this point in time I'm not passing any judgement on Apple since I haven't received my MacBook yet and my previous experiences with the company have all been extremely positive.
 
I don't know how much your time is worth, but the hour I spent on the phone alone is worth more than if they just threw in a free upgrade to the 2.4 for me...
I'm pretty sure that they've already come to the conclusion that giving a 'free' $300 upgrade doesn't scale.

The minute that it's posted on this forum that anyone who ordered the $1299 model can call, complain, and get a free upgrade to the $1599 model, it would be game over for the Apple online store.

If that happened, I bet you that 90% of everyone that placed an order yesterday would call to try to get that free upgrade, regardless of if they really cared about the backlit keyboard.
 
Why do you think your credit card refund would take up to 30 days? I have returned a lot of stuff to Apple over the years and it always gets back to my card within a few days (2-4) at most.

Debit cards work that way. Credit cards generally do not.
 
Once is a typographical error. Twice is misleading. Three times in three different areas in three different contexts is false advertising.


See: http://en.wikipedia.org/wiki/False_advertising

In particular:

"What is illegal is the potential to deceive, which is interpreted to occur when consumers see the advertising to be stating to them, explicitly or implicitly, a claim that they may not realize is false and material. The latter means that the claim, if relied on for making a purchasing decision, is likely to be harmful by adversely affecting that decision."

Having quoted that, at this point in time I'm not passing any judgement on Apple since I haven't received my MacBook yet and my previous experiences with the company have all been extremely positive.

Um, did you just cite to wikipedia? :rolleyes:


Apple had no INTENT to deceive here. If you really would like to get into it. "Misrepresentation in the sale of goods," which would be the cause of action you are referring to, requires scienter or in other words the intent to deceive. None of which Apple had here.....good luck!
 
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