Apple also made more than "a" mistake with this generation. The mistakes are rampant.
The mistake was Apple not catering for those that need more in a portable format, equally the reality is that we are likely a niche group within a niche group and with Apple so big they likely care very less.
Undoubtedly Apple will sort out the keyboard as above all else it hurts Apple the most in the long run. We'll likely see 32Gb at some point, equally we can forget about anything more than the current middling, and years before USB C is fully adopted and not have all the complications it currently does.
I maintain Apple should have kept 3 tiers for portable Mac's; ultraportable, mainstream and prosumer/professional for those with greater needs allowing Apple to push the boundaries. Today we solely have a focus of being thinner regardless of the compromises...
Q-6
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It's a faulty product and they have acknowledged that.
They should be careful or they might be facing massive law suites for saying "yes our product is faulty but we're just gonna charge YOU for fixing it...problem solved".
You can't put out there a faulty product and then make millions in repair cost......well.....I guess you can......if you're Apple.
Apple very likely will end up on the wrong side of a court case, as long as sufficient numbers keyboards remain to fail. Once more and more come out of their warranty period and get presented with $700 repair bills that's when the fun and games will really start. Right now one assumes Apple is doing it's level best to contain the situation, especially on the back of the iPhone battery drama.
As ever I find it disingenuous of Apple to not recognise it's own failings. As per GPU issues of the past Apple will do nothing until pressed by a court of law. In the meantime the customers will foot the bill and Apple will happily book the revenue...
Q-6
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Yes, but like it or hate it, that thing needs to be reliable 🙂 I just don't think that Apple didn't care about reliability, they certainly didn't want to have to do $600 top replacements under warranty so often, and they certainly didn't want the bad press. I think they just made a wrong prediction, possibly what you said: variance between prototype and production. Also, while they do simulated stress tests, it's one thing to test in a lab and other to do a real, year-long test.
Anyway, in the end, they need to fix this. As for you, it's good that there are alternatives out there that are not bad.
Apple will fix it, the bigger question is when. If my suspicions are founded, this is not entirely an easy fix for Apple, given the extreme dimensional tolerances involved. I have little doubt that Apple knows the root cause of the failure mechanism, equally Apple needs to also apply a cost effective fix, which may very well leave some "out in the cold"
Q-6