Reading Gruber's pricing sheet, I end up baffled by the notion that if he's right, one can either buy a black watch on steel bracelet, or a 15" MacBook pro, retina display and all. Given that it has the exact same function as a $350 sport version, which would leave a buyer with enough cash for a MacBook air, I just can't see the SS version pricing running this high. I own a dozen Swiss and German mechanical watches, I know that market well, but... It's really small, relative to where apple plays. Rolex sells fewer than a million watches a year, globally. I may well be eating crow in the morning, but I predict the stainless apple watch line remains priced as an upgrade to the Sport version, less than laptops, and similar to iPads... $600 to $900. I just don't see Apple pricing these higher than a MacBook Air.