Wrong. Most watch buyers don't buy the cheapest they can find because it offers the same function. Fashion is a massive and probably primary selling point. If they only wanted something to show them the time when they raised their wrist, Rolex would not exist. Don't underestimate the fashion purpose for the reason the Apple watch will sell as many as it will sell. Why buy a MacBook when an Acer Windows laptop can offer more hardware? Apple make a lot of money out of their aesthetic focused designs.
Not sure if Apple can generate enough revenue for anything above the sport if Gruber's prices are close. I understand that with premium materials comes premium pricing. But $1500 for the mid-tier SS watch with a link bracelet isn't going to really tap into the majority of Apples built-in, loyal, GIANT fan base. I just don't think the normal 18-35y/o is gonna dump that kind of cash on anything above the sport model. Which leaves every other model for those people who see it as a must have fashion accessory, or spoiled rich kids. And even that has it's questions. Are the fashion concious even interested in the Apple watch as a beautiful piece of fashion in terms of a watch? No, not really I don't think. It's a fat square piece of technology. It's not like a rolex. It'll be outdated in 2 years. If I was looking for a fashionable watch and wanted to dump $1500 on it, I don't think an Apple smart watch would rank up with my choices. Unless I was looking for a cool smartwatch.
So in my opinion if Gruber is even close with his predictions the Sport model will be the only model that will set records in terms of sales. The Watch collection and the edition collection will be a very small portion of overall sales.
Me personally, I am going to most likely get the Watch collection in Space Black. I wanted it with the space black link bracelet, but not for $1500. So if that's the case I am going to get either the leather loop, or the sport band to start. Then maybe upgrade to the link in a few months. I am just hoping that Gruber is wrong in his prediction. My original thought was $750-$850 for the set up I want. And I still think there is a good chance of that. We will all know soon!