So what you're saying is, as long as you personally get something positive out of it, it's okay for a site to take advantage of their pageviews and readers by inserting advertising that's deceptively labeled as news.
The post is clearly labeled that it's financially supporting the site. It is not deceptively labeled. And yes, I certainly will "take advantage" of the site's pageviews and readers to generate revenue for the site in a non-deceptive way.
I'm quite cognizant of the issues surrounding the line between editorial content and sponsor content, and this falls well within ethical bounds for me. If you can't accept it, you are within your right to stop visiting the site, but I think the vast majority of visitors continue to trust the site despite occasional (clearly labeled) promotional bundles we participate in.
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