I think this site, with it's huge traffic, can be worth something. I read an article about Macrumors and its possibilities.
I started as a member here when Macrumors was 1 month old, and there were about a dozen of us who were regular posters like Blakespot, Kela, Spikey, John123, and a few others.
Within that first year, many non-Mac people got introduced to this site just through the interesting talks we had in the non-Mac related community forums.
Some of these people became regulars and bought their first Mac later on.
Then politics entered the community section, and Google searches on almost any hot topic political issue had us rank just behind the major networks, CNN, and FOX. We even outranked Huffington Post one year.
As for other non-Mac stuff, we also outranked Twitter, too.
Macrumors is no small site.