But I can get a PC that's better at cooling (because of better cooling solutions due to a bigger PC) and weight isn't a factor for me.
That has always been the case. Nevertheless, the gap between the MBP and the fastest available laptops on the market has shrunk considerably in the past few years. Just few years ago, you could go and get a laptops with a CPUs that was twice as fast as the fastest MBP. These days, fastest gaming laptops are only 5-10% faster in burst workloads and 25-30% faster in multi-core workloads, at 150-250% increase in weight and even larger increase in overall volume. In terms of overall balance (excluding price obviously), the MBP is still in its unique spot, although other laptops are creeping up on it.
At any rate, it seems that Apple's response to the current challenges is more custom parts, which makes sense. Apple's strategy was always to be "different" from the others. Now that the others have copied most of Apple's unique stuff (unibody design, great trackpads, minimalist symmetric compact enclosures, HiDPI displays), Apple is responding by using custom, exclusive components and unique, impossible to copy solutions. I'm curious to what they will do with the MBP over the next few years.
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With that said, Apple has had these chips during the creation of their laptops and still continued to develop a design that was thinner with inadequate cooling capacity. They've been doing that for years. I can't see how that is Intels fault.
And why would Apple throw their working design away just because Intel's chip development was stagnating? Later this or early next year, all this stuff will be fixed with Ice Lake anyway.