Slow and fast machines are quite obvious across platforms. A MBP is faster than a Macbook, but when it comes to comparing the Apple vs Microsoft platforms, esp the premium line of machines, I think you get into strange comparisons.
I'm a person who enjoy using computers, as such I'm not a fanboy for any company. I am the type that I will immediately jump ship as soon as someone else comes out with a better product. I simply recognize that both Macs and PC's are tools, I use the better tool for the task at hand and switch happily across them.
That said, the rest are my impressions, not presented as a rule. Apple has clearly chosen a direction with their laptops. Integration across their other services and devices and going after a unique experience for the users. Being able to make/take calls, facetime, handoff, icloud notes... all of which I really enjoy using both personally and professionally.
PC's are a world of nearly infinite choices. Unlike buying Macs, it takes a lot more time to research all the different choices out there in the PC world.
That said, IMHO Apple has gone backwards with their laptop models. We all know about the KB problems the newer butterfly models are susceptible to, I have over 16 experiences between two of my MBP's. However what Apple has done is focused on all the wrong things.
1. They make changes just to be different, the keyboard and slimming of the Macbook line is some of that. There was no need to make the lineup that thin and most were okay with the typing feel of the non-butterfly keyboards.
2. Quieter fans are nice, but nobody likes having to type or have their hands subjected to higher levels of heat. PC companies like Gigabyte, Asus ROG and Razer all focus on temps at the contact points where your hands and fingers will be. I think many companies struggle to find a reasonable point to compromise on fan noise, temps and user experience in this area.
3. Performance. What Maflynn has pointed out, I believe I can agree with some of that, but not entirely. Heat generation alone is not the determining factor although it is a large part of it. Thermal throttling is an issue, regardless of it happening on a Mac or PC. That sort of stuff does and can affect the optimum performance of any machine esp when using applications or resources that draw on that much power.
The question is, how much this affects you will depend on how your machine is used. If you game on it, you will draw on the resources for the duration you play. If you mine cryptocurrency, you will draw on a different combination of resources. If you are a student using MS Office and on Blackboard, burden will be much less.
[doublepost=1556659533][/doublepost]Here's what I think Apple (or any other company) could do to improve their future lineups.
1. Focus less on trying to be cool by pumping out unnecessarily thin machines.
2. Focus on better reliability of commonly used things like button and any other contact points like keyboard, touchbar and such so that the user never has to worry about something like that prematurely failing just for using them normally.
3. Experiment with better thermal materials. On the PC (and some Mac) videos, some users have experimented with Gallium-based thermal compounds, but have noted the risk of using something conductive and does not cure to a solid. If Apple can use better heat transferring materials while maintaining reliability, this is a plus for everyone.
4. Better anti-conductivity coatings. MBP's come with moisture detectors that can trigger even when there's been no liquid spilled onto the machines. I live in a humid environment and I showed them using their demo MBP (that my local Genius bar uses for loaners) that by simply being outside their store in the open air, will turn their detectors to a positive red.
Instead, all computer manufacturers should use some sort of conformal coating on all logic/motherboards to provide a baseline level of anti-moisture protection.