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So Apple stock is up almost 4% today because some sell side analyst said Apple’s ‘AI iPhones’ could see a 5G like upgrade cycle. I think the hype here is getting ridiculous. If WWDC is supposed to be all about AI can they really announce stuff that will only be applicable to hardware coming out in the fall? And if these AI features are not only for new hardware how does that impact the upgrade cycle?
 
I wish the mac studio got the upgrades at the start. By the time it gets m3, it's almost too late.
Yeah, I don’t get why the lowest performing devices always get the newest/highest performing CPU’s first. It’s counterintuitive.

It initially made sense to test out the first M1 on an entry level Guinea pig but we’re far past that at this point. If Apple would at least manage to release all updates to all machines within a shorter timeframe. Almost a year apart is too long.
 
With rumors of M4 coming in six months, who would buy an M2 Mac any more? (Unless you really need a new Mac RIGHT NOW)
The M4 won't be coming in a few months. Also the AI rumors authored by Gurman are becoming increasing unrealistic to what Apple is likely to implement. The M3 is worth selecting over the M2 if you value a minor uptick in performance and GPU based ray tracing/mesh shading, and AV1 hardware decoding.
 
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Oh Gurman/Bloomberg, never change.

If there’s any credibility to this rumor, it’s being misinterpreted by the technically illiterate I mentioned above.

What they’re likely hearing is that Apple has yet again bumped up the specs of its NPU (ANE? Acronyms always mess me up). That means it *more capable* for AI, not that the focal point of the design is AI workloads.

Apple already dramatically improved AI capabilities by supporting the new integer operations in M2…where was Bloomberg reporting that M2 was “AI focused”? 🙄

Big publication companies tech reporting is basically useless. You’ve got glorified supply chain analysis being misreported to the public because these “journalists” don’t actually understand the tech itself.

Friendly reminder that Bloomberg still hasn’t retracted their thoroughly debunked reporting that Apple and many other cloud providers had “secret Chinese spying chips” in their servers. That story should have been the moment *anyone* stopped relying on Bloomberg for technical understanding of anything…
 
Apple supplier TSMC have to make the chips, and transport them to Mainland China. Having just one manufacturer in "troubled" area is not that safe for Apple.
 
Too bad AI is still a meaningless buzzword. LLMs are just a very fast way of synthesizing information, but it isn't actually "thinking" and there's no way to verify that it hasn't been misled. GIGO still applies, there's no way going through more information faster does anything to figure out what's correct information and what's still garbage.
 
but the iMac and Mac mini will still start with 8GB memory
Your point? Less than 1% of people who post on these forums need 128GB much less 512GB. The other 99% make up the 8GB-96GB user base. My M2 13” MBP has 24GB of DRAM and my 2019 iMac has 64GB and I sure don’t feel as though I’m being deprived. Heck, my 8GB M1 13” MBP still works fine 90% of the time, almost to the point that I wonder why I bought the 24GB M2 other than it was $800 off at Best Buy and I love a great deal.
 
Too bad AI is still a meaningless buzzword. LLMs are just a very fast way of synthesizing information, but it isn't actually "thinking" and there's no way to verify that it hasn't been misled. GIGO still applies, there's no way going through more information faster does anything to figure out what's correct information and what's still garbage.
Glorified applied statistics with no contextual understanding isn’t as flashy as “AI” for branding.

I can’t wait for the AI bubble to burst, and I was actually proud of Apple last WWDC for sticking to the correct term of Machine Learning where the rest of the industry just rebranded it to “AI”. I’m dismayed that they’ve apparently decided to join in on the horrible misuse of terms now…
 
Not really helping M1/M2/M3 sales with news like this

We know how Apple rolls

Non M4s will get left behind on key features …. And sooner than folks think
right? this stuff makes people like me not want to invest in high end machines... especially when apples high end desktops always come out at the end of a chips lifecycle
 
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right? this stuff makes people like me not want to invest in high end machines... especially when apples high end desktops always come out at the end of a chips lifecycle
don't use the word "invest" so loosely. You're not investing. you're spending.
the only time you're investing in a macbook is if you're buying these machines as tools for work to make money. In which case, you probably would buy the best one you can right now, as between now and the end of the year, you have work to do.
 
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Apple is so behind on AI. It's even looking like they are getting more behind and not even catching up. People keep saying Apple is often late but better, as if that some sort of vindication. But that's not even true -- Apple does not always come up with something better. But what I want is for Apple to be consistently earlier and better.
They have to be willing to spend on the right people. They haven't done that for a long time.
 
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M3 Ultra will come soon, probably at WWDC. M4 Ultra/Max will never come before M4. The former do not have the volume to reap the economies of scale benefits.
 
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