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Apple plans to roll out an iPhone 12 made exclusively in India by middle of next year, according to Business Standard.

iPhone-12-Made-in-India.jpg


Apple supplier Wistron has apparently begun trial production of the iPhone 12 already at a new facility near Bengaluru. Wistron has reportedly set about hiring as many as 10,000 new staff for manufacturing facilities in India.

The iPhone 12 would be the seventh iPhone model to be manufactured in India, but the first high-end device to do so. Until recently, iPhone production in India was limited to lower-cost and older models, and production of the iPhone SE in India is expected to begin by the end of 2020. Business Standard's sources said that the new facility in Narasapura would be for the manufacture of the iPhone 12, and its existing plant in Bengaluru would be used to produce the iPhone SE.

Apple is aggressively stepping up its India-based manufacturing efforts as it seeks to move away from supply chain concentration in China. Apple suppliers Pegatron and Samsung are expected to set up production facilities in India, and Foxconn has announced that it plans to invest as much as $1 billion in India, having already established its first manufacturing plant in the country.

Initiatives such as the "production linked incentive" (PLI) scheme have made India-based production attractive to big tech companies. Prime Minister Narendra Modi's recent "Made in India" initiative also requires 30 percent of products sold by foreign companies to be manufactured or produced within the country.

Increased production in India is believed to allow Apple to price iPhones more competitively in the country. India is also the world's second-largest smartphone market, but just one in four Indians are said to own a smartphone, providing Apple with the opportunity to sell iPhones to millions of new customers, while also diversifying its supply chains and moving away from its heavy reliance on China.

Article Link: 'Made in India' iPhone 12 Reportedly Coming Mid-2021, Trial Production Already Underway
 

ilikewhey

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May 14, 2014
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25% of India's population is 103% of the total US population.
and?

.

135k rupee = 1800 bucks. 150 bucks a month. cheapest iphone se 2 cost 400 to start. thats 3 months of salary. if thats my salary buying a iphone would be the bottom of the list.
 
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4jasontv

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Jul 31, 2011
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and?

.

135k rupee = 1800 bucks. 150 bucks a month. cheapest iphone se 2 cost 400 to start. thats 3 months of salary. if thats my salary buying a iphone would be the bottom of the list.

There are 1.4 billion people in India. 25% have a smartphone, or 338 million people who can afford, and have purchased a smartphone. The number of people who already have a smartphone in India is greater that the total US population. So if Apple were to just focus on them: Apple has 55% of those sales already. That's 186 million existing customers in India - and nearly double the number of US iPhone users.

Falsely assuming people in India can only upgrade if they already have a smartphone, Apple has 152 million potential new customers which equates to almost half the total US population. Or put another way, there are nearly 150% more smartphone users in india who don't have an iPhone than there are US iPhone users.
 
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MrMojo1

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Aug 25, 2010
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" India is also the world's second-largest smartphone market..."

China is first.
India is second.
USA is third.

No wonder Apple is so keen on selling its products to China and to India.
 
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rjp1

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Mar 27, 2015
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It’s a shame they won’t make phones in the USA. You can make up all the excuses you want, but we are talking about a $2 trillion company - they could make it happen.

How about giving back to the country that made them this successful? Pay your taxes and create jobs making phones here. It is crazy that people think that is too much to ask.
 
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ilikewhey

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May 14, 2014
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There are 1.4 billion people in India. 25% have a smartphone, or 338 million people who can afford, and have purchased a smartphone. The number of people who already have a smartphone in India is greater that the total US population. So if Apple were to just focus on them: Apple has 55% of those sales already. That's 186 million existing customers in India - and nearly double the number of US iPhone users.

Falsely assuming people in India can only upgrade if they already have a smartphone, Apple has 152 million potential new customers which equates to almost half the total US population. Or put another way, there are nearly 150% more smartphone users in india who don't have an iPhone than there are US iPhone users.
your falsely assuming everyone who can afford a smart phone will buy a iphone. these who currently have smartphone, are not 100 iphone users. even the cheapest iphone at 400, is still more expensive than a budget android phone.
 
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4jasontv

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Jul 31, 2011
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It’s a shame they won’t make phones in the USA. You can make up all the excuses you want, but we are talking about a $2 trillion company - they could make it happen.

How about giving back to the country that made them this successful? Pay your taxes and create jobs making phones here. It is crazy that people think that is too much to ask.

I mean, they do pay their taxes. They don't pay taxes they don't owe. And they don't pay other people's taxes.

Besides. There are not enough skilled people in the US willing to build iPhones in the quantity the US consumes.
[automerge]1597852828[/automerge]
your falsely assuming everyone who can afford a smart phone will buy a iphone. these who currently have smartphone, are not 100 iphone users. even the cheapest iphone at 400, is still more expensive than a budget android phone.

Which is why we limited it to those that have them now. Building them in India will make them cheaper because they will not have as much tax on them.
 
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JPack

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Mar 27, 2017
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There are 1.4 billion people in India. 25% have a smartphone, or 338 million people who can afford, and have purchased a smartphone. The number of people who already have a smartphone in India is greater that the total US population. So if Apple were to just focus on them: Apple has 55% of those sales already. That's 186 million existing customers in India - and nearly double the number of US iPhone users.

Falsely assuming people in India can only upgrade if they already have a smartphone, Apple has 152 million potential new customers which equates to almost half the total US population. Or put another way, there are nearly 150% more smartphone users in india who don't have an iPhone than there are US iPhone users.

The average sales price of a smartphone in India was $158 in 2018 and $159 in 2019.

The potential iPhone customer pool is a lot smaller in India than you think. And the market share data supports this.
 
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m4mario

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May 10, 2017
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If you earn $1000 per month, you are considered upper middle class in India. If you are single, or if your partner earns equally you can go watch movies in IMAX every week and have dinner in a star hotel every month. As you can see, an iPhone is the monthly salary of an upper middle class person.
 
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alex2792

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Jun 13, 2009
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It’s a shame they won’t make phones in the USA. You can make up all the excuses you want, but we are talking about a $2 trillion company - they could make it happen.

How about giving back to the country that made them this successful? Pay your taxes and create jobs making phones here. It is crazy that people think that is too much to ask.

Are you willing to pay 2x the price for a US made iPhone? Even paying production workers min wage of $7.25 is exponentially more expensive than $1-2 that it costs in China or India. Also, the chances of Apple finding tens of thousands of people who would be willing to work for starvation wages are slim.
 
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4jasontv

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Jul 31, 2011
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The average sales price of a smartphone in India was $158 in 2018 and $159 in 2019.

The potential iPhone customer pool is a lot smaller in India than you think. And the market share data supports this.

Apple has 55% to 75% of the premium market in India.

Ok - so maybe my previous calculations were generous, but Apple did double their presence in India last year. And those in India that can afford iPhones buy them.

Also, You can buy an iPhone in the US for $20 a month, something many people do on a poverty budget.
 
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ArPe

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May 31, 2020
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Chak De Phatte

(enthusiastic expression meaning ‘raise the floor’)
 
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1226670

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Jul 27, 2020
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The average sales price of a smartphone in India was $158 in 2018 and $159 in 2019.

The potential iPhone customer pool is a lot smaller in India than you think. And the market share data supports this.

To all those who are commenting about how many Indians can afford iPhone.

Let me get this straight away about STARTING Price of iPhones in India

iPhone 11 Pro Max starts at $1600
iPhone 11 Pro starts at $1400
iPhone 11 starts at $1000

In the meantime all other flagships are available at considerably lower prices in India.

I am pretty sure with above prices many in US would think THRICE before buying an iPhone.

It has less to do with affordability and more to do with right price.


If Apple considers India as a market it has to just focus on the top 10% which is 100 million potential customers.

To average out the entire smartphone market in terms of pricing is a meaningless statistics and nothing else.
 
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