'Major Price Hike' Again Rumored for iPhone 15 Pro Models

[MacRumors]

The iPhone 15 Pro and iPhone 15 Pro Max could see a "major price hike" compared to their predecessors, according to DigiTimes' senior analyst Luke Lin.

While the iPhone 15 and 15 Plus are expected to maintain their pricing similar to the current models, the Pro models could see significant cost adjustments due to their new titanium chassis and periscope camera technology on the larger model.

The price increase comes amid a broader softening of global smartphone demand projected for the latter half of 2023. According to Lin, Apple has ordered between 80 to 90 million iPhone 15 units for this period, a downturn from the 90 to 100 million units placed for the iPhone 14 models last year. Leading the order share is the iPhone 15 Pro Max, followed in succession by the iPhone 15 Pro, iPhone 15, and the iPhone 15 Plus.

Previous forecasts suggested the iPhone 15 Pro and iPhone 15 Pro Max will be at least $100 more expensive than their predecessors. The iPhone 14 Pro starts at $999 and the iPhone 14 Pro Max starts at $1,099, meaning the iPhone 15 Pro could start at $1,099 to $1,199 and the iPhone 15 Pro Max could start at $1,199 to $1,299.

Earlier this year, Bloomberg's Mark Gurman reported that Apple was contemplating raising the price for both the iPhone 15 Pro and the iPhone 15 Pro Max. Analyst Jeff Pu has also said that the iPhone 15 Pro models could be more expensive than the iPhone 14 Pro models. He believes the iPhone 15 Pro will be priced starting at $1,099, up from the $999 starting price of the iPhone 14 Pro. The entire iPhone 15 lineup are widely expected to be unveiled at Apple's "Wonderlust" event on Tuesday, September 12.

Lin added that upstream supply chain information indicates that Apple will increase the display sizes of both Pro models next year, mirroring other rumors claiming that the two devices will increase from display sizes of 6.1- and 6.7-inches to 6.3- and 6.9-inches.

Article Link: 'Major Price Hike' Again Rumored for iPhone 15 Pro Models

 

[vegetassj4]

Someone needs a bonus:

 

[TheYayAreaLiving 🎗️]

Regardless of the price increase, Apple will claim that, “We think you are going to love it. It’s the best iPhone Apple has ever worked on.”

 

[saltukkos]

I would rather buy 14 Pro if it's also available with type-c as was rumored previously.

 

[jonnysods]

Every vendor and supplier just keep pushing us and pushing us to see how far we will go before we decide to spend our money elsewhere, or not spend it at all.

 

[Apple_Robert]

I don't think we will see a price increase. If that does happen, I don't consider it a big deal. Apple could raise the price by $1.00 and many on here would complain as if they didn't have a choice.

 

[magbarn]

How about meeting us halfway Timmy and at least double the storage sizes in each tier? It’ll cost Apple an extra whopping $8 in increased chip costs.

 

[GDF]

A price increase for what? Really nothing major is changing or being added. Think that would be a big mistake by Apple.

 

[JCCL]

Every vendor and supplier just keep pushing us and pushing us to see how far we will go before we decide to spend our money elsewhere, or not spend it at all.

Unforunately with Apple, it seems that the sky is the limit, people will just keep buying

 

[Steve121178]

I don't think we will see a price increase.

???

£ GBP & € EUR price seems to go up every 2 years, so why wouldn't this year be any different when the 15 series is predicted to cost a lot more to assemble per unit?

Maybe the US will get their long overdue price increase like the rest of us. At least it will feel like the rest of the world isn't subsidising US customers for a change.

 

[xyz01]

I don't think we will see a price increase. If that does happen, I don't consider it a big deal. Apple could raise the price by $1.00 and many on here would complain as if they didn't have a choice.

For a lot of us, due to exchange rates, we'll see large price hikes even if the USD price remains the same.

 

[switz]

The shareholders are seeing more $$$$ in their dreams

 

[klasma]

A price increase for what? Really nothing major is changing or being added. Think that would be a big mistake by Apple.

Apple is just reacting to the fact that the 14 Pro and Max sold beyond expectations, which indicates to them that the pricing was too low.

 

[Apple_Robert]

???

£ GBP & € EUR price seems to go up every 2 years, so why wouldn't this year be any different when the 15 series is predicted to cost a lot more to assemble per unit?

Maybe the US will get their longer overdue price increase like the rest of us.

I very well may be wrong but, in the U.S. I don't think we will see an increase this year, especially with sales lower than expected.

 

[t0rqx]

Anyone ever thought about the prices stay the same but another model will be introduced with some beefier specs called the Ultra model?

 

[magicschoolbus]

A yes a price hike during a consumer pullback and high inflation is always the key to protecting corporate profits!

 

[george88]

It may get more expensive, but at the same time, it may also get less expensive. No one really knows. There's always two sides to one story

 

[Will Co]

Keep paying, they'll keep raising the price. Stop paying, keep your current phone. The question I'll be asking myself: for the £1200+ they'll want to charge, will I get that much value extra, over and above my current phone. I already know the answer.

 

[Apple_Robert]

For a lot of us, due to exchange rates, we'll see large price hikes even if the USD price remains the same.

That is very true. It very well may be time for people to start cutting back on what kind of Apple toys they get and when.

 

[jayducharme]

Current corporate slogans should be, "Profit above all."

 

[Syk]

I’m on an X. I got my moneys worth. I’m getting the ProMax and will keep it just as long as I did the X unless Apple does something like get us an all screen phone. Then yeah I’ll upgrade early.

 

[Mrkevinfinnerty]

It may get more expensive, but at the same time, it may also get less expensive. No one really knows. There's always two sides to one story

Ming Chi Quo is that you?

 

[vegetassj4]

Come on people, changing to USB C is extraordinarily expensive.

Apple has their best Geniuses trying to figure out why and how much Apple will raise prices:

 

[gleepskip]

Keep paying, they'll keep raising the price. Stop paying, keep your current phone. The question I'll be asking myself: for the £1200+ they'll want to charge, will I get that much value extra, over and above my current phone. I already know the answer.

I'm sure there are some who buy the cheapest model that still receives the latest iOS update. Buying the newest would seldom make sense if you're looking for value.

 

[switz]

I have elected to sit out the iPhone 15 Pro Max (or top model with a different name) upgrade. The new periscope lens needs a season to be tested by consumers. So the trickle down of the iPhones from me to the wife to the kids will be delayed a year. No one will suffer with what they currently hold.